This basically means that by the end of 2030 you might be able to hail an autonomous taxi right from your smartphone. The proposed car service would allow customers to order the self-driving taxis via a mobile app on their smartphone but it's probably too early to disclose any more details on this but both Bosch and Daimler are clear about the objective of this technology and state that "The prime objective of the project is to achieve the production-ready development of a driving system which will allow cars to drive fully autonomously in the city. The idea behind it is that the vehicle should come to the driver rather than the other way round."
Before deciding to partner with Bosch, Mercedes-Benz had two engineering teams working on autonomous vehicles. One took an evolutionary approach, upgrading the capabilities of conventional vehicles, while the other team took a more radical approach to the car's design. We've already seen this technology from the auto maker as it was part of the F015 Luxury in Motion autonomous concept that was back in 2015. The F015 comes with a pure-electric driving range of 200 km and of course the autonomous drive system. The prototype for the car will be ready in a few years but both companies are looking to make this happen as soon as possible.