Mahindra First Choice Wheels Ltd (MFCWL) has announced the appointment of Mohammed Turra as the company’s new Managing Director (MD) and Chief Executive Officer (CEO). Turra replaces Ashutosh Pandey who moves to another role within the Mahindra Group and brings with him a wealth of experience from roles spanning consulting, financial services, FMCG and automotive sectors across India, the Middle East, France and USA.
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“I am thrilled to take on this new responsibility at Mahindra First Choice Wheels. With the used car industry evolving rapidly, I am excited to work alongside our talented team to build a winning model that redefines the customer experience, drives innovation, and sets new standards for the market. Our focus will be on delivering exceptional value to our customers, forging stronger partnerships, and positioning Mahindra First Choice Wheels as the leader in this dynamic space,” said Turra.
Turra succeeded Ashutosh Pandey who moves to a new role within the Mahindra Group.
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Turra has previously served as the Senior Vice President at the Group Strategy Office of Mahindra and Mahindra playing a key role in growing synergies across Mahindra’s businesses. Turra was also the founding leader of Mahindra Finance’s Quicklyz vehicle financing and leasing platform.
Before joining the Mahindra Group in 2016, Turra worked with the Boston Consulting Group specialising in retail, wholesale banking and providing strategic and operational solutions to banks and government institutions across the Gulf Cooperative Council and India.
