Steelbird Partners With Hella To Bring Horns & Spark Plugs To The Indian Market

Automotive component supplier, Steelbird International has announced its partnership with German brand Hella to bring its product range of automotive spares to the Indian market. Hella will introduce horns and spark plugs in the country that will be marketed and distributed by Steelbird. The collaboration marks Steelbird's expansion in the automotive component space. The company recently forayed into selling tyres, lubricants, bearings, and many other offerings. Steelbird already retails safety equipment in the two-wheeler space.

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Speaking about the collaboration with Hella, Manav Kapur - Executive Director, Steelbird said, "We are proud and privileged to collaborate with the world's leading player in the automotive sector, Hella, for our new market intervention. The market holds great potential for such a quality product, and I am confident that our new venture will achieve resounding success in the marketplace due to the promise of a world-class German Brand, coupled with the strong background, experience, initiative and efforts of our competent channel partners."

(L-R) Pankaj Kapur, MD - Steelbird with Rama Shankar Pandey, MD - Hella India Lighting, and Manav Kapur, Executive Director, Steelbird

Rama Shankar Pandey - Managing Director, Hella India Lighting, said, "We are looking forward to creating positive experiences for 2-wheeler customers and channel partners of Steelbird by offering our product expertise in horns and spark plugs. With extensive distribution coverage of Steelbird in the two-wheeler segment, these products powered by Hella, are sure to make an impact, to make every ride safer and smoother for road users."

In the past year, Steelbird International also forayed into the sale of engine oil, fork oil and grease. The company says it markets filters to German automakers in the country, which holds a share of 45 per cent of the brand's overall portfolio. Steelbird's product lineup comprises over 3,000 products, and will soon include tyres specifically designed for electric vehicles.