Royal Enfield's domestic market motorcycle sales grew by 35 per cent in December 2020, with 65,492 motorcycles despatched during the month, compared to just 48,489 motorcycle despatched in the same month a year ago. Overall sales of Royal Enfield grew by 37 per cent, with 68,995 motorcycles despatched in December, compared to 50,416 motorcycles despatched in the same month a year ago. Sales of Royal Enfield seems to have picked up over the last few months, and exports are also picking up steadily.
Also Read: Royal Enfield Meteor 350 Review
The export numbers of December 2020 suggest that Royal Enfield seems to be pushing ahead gradually with overseas sales. Although volumes are still low, with just over 3,500 motorcycles sold in overseas markets, the number is a massive 82 per cent increase over just 1,927 motorcycles exported in December 2019.
With the new Meteor 350, Royal Enfield has just begun its new 350 cc model offensive. In the next few months, Royal Enfield is expected to introduce the Classic 350 with the new engine and chassis, an updated Royal Enfield Himalayan, as well as a new 650 cc cruiser based on the Royal Enfield Interceptor 650. And all these new models will be positioned as global products, as Royal Enfield begins its offensive to become the undisputed global leader in mid-size motorcycles. Efforts to position the Himalayan, the 650 Twins and now the Meteor 350 as global products seem to be paying off, and the next calendar year will be an exciting time to look at, where Royal Enfield goes from strength to strength, and from market to market, across the world.