View From The Top - Riding The SUV Wave
By Shashank Srivastava
3 mins read
18-May-23 08:14 PM IST
In the past decade, there has been a paradigm shift in the Indian automobile industry, with buyers increasingly showing an inclination towards SUVs. Factors such as design, appearance, spaciousness, practicality, a commanding driving stance and a price overlap with premium hatchbacks and entry-level sedans have come into play predominantly for the popularity of SUVs. The new trend has resulted in this segment now becoming the largest-selling vehicle body type in the country. Although, the growth of SUVs in the Indian automobile market was anticipated, the pace at which the popularity of this segment has been gaining momentum is phenomenal. The segment which accounted for about 16% of the total passenger car space in FY16, has now grown to nearly 43% in the past year.
Brezza subcompact SUV has been one of the highest selling cars in India in recent months.
With parameters like high ground clearance and better road presence being among the many determinants in the car buying process, the surge in demand for SUVs also alludes to the increasing income levels of middle class and upper middle class in the country, offering better spending ability when it comes to buying cars.
The SUV segment has been constantly driving innovation and fueling competition among OEMs. Manufacturers are now developing vehicles with more features, better performance and greater fuel- efficiency than ever before. This has led to the creation of sub-segments across categories and a more dynamic market space that is sure to benefit both customers and manufacturers alike. Even in the future, customers will continue to reap the benefits of a tightly contested SUV space, with OEMs competing to deliver the best product in the market. With increasing environmental consciousness, vehicles with greener fuel options like CNG, electric and hybrid technology are making their mark across segments. With SUVs reigning presently, these parameters are what these segments have to focus on.
There are more than 46 SUVs currently available in the Indian market, across segments.
Interestingly, the maximum model launches in the last five years in the entire passenger vehicle segment have also been in the compact and mid-size SUV space. There are more than 46 SUVs currently available in the Indian market, across segments (and across brands). This year we expect over ten SUV body style launches in the country. The demand for SUVs is growing each year, with most of the popular models across OEMs having long waiting periods and fresh orders still flooding in.
According to Shashank Srivastava, SUV sales in India might plateau in the future.
There are no two ways about the fact that SUVs are here to stay, and the progressively increasing demands of the customers are a testament to it. Bringing in comfort and versatility, this segment can be expected to see continued demand for years to come.
The SUV trend has had a profound impact on the automobile industry. It has not just moulded customers’ choices and preferences but has also driven changes in production and sales, encouraged technological advancements and altered the competitive landscape of the market. As a future projection, we might see this trend plateau, but for now, this seems to be the way the industry is headed for the next few years at least.
Great Deals on Used CarsView All Used Cars
Popular Maruti Suzuki Models
-15665 second ago
Boxy Kei car concept will have a range of up to 230 kilometres, says Suzuki.
-14240 second ago
Scoring high marks for both adult as well as child occupant protection, the Verna has become the first Hyundai to receive a five-star GNCAP rating.
-8595 second ago
The latest concept provides a hint at the design of the new fourth-gen model and will feature advanced tech and a high-efficiency engine.
-8336 second ago
The 2023 Japan Mobility Show will witness the unveiling of the updated EVX, where the interior of the close-to-production electric SUV will also be revealed for the first time.
-1439 second ago
Building on the fully-loaded Luxury Plus trim, the Carens X-Line sits at the top of the model range.
19 hours ago
Hero MotoCorp posted total sales of 5,36,499 units in September 2023. The company expects sales to peak in the coming weeks as the country enters festive season.
20 hours ago
The company posted a 7 per cent increase in total two-wheeler sales over September 2022.
20 hours ago
Domestic sales of Royal Enfield saw a meagre 1 per cent growth while exports declined by 49 per cent.
22 hours ago
Tata Motors reported varied performance across its vehicle categories in Q2 FY24, with some segments experiencing growth while others faced slight declines compared to the previous fiscal year
23 hours ago
Suzuki Motorcycle India records cumulative sales of 97,936 units in September 2023
3 days ago
The Mercedes-Benz EQE SUV seems to have all the ingredients to be the do-it-all luxury electric vehicle. But is it though?
4 days ago
For 2024, the Bentayga gets some significant additions to the features and options list as well as a new ‘A’ variant
Nissan has announced that their product lineup in Europe will only consist of electric vehicles by 2030, the company has made this decision after observing the sale figures for EVs in Europe has increased from 5 per cent to 44 per cent over the past five years (2018 to 2022).
Here is everything you need to know about the Maruti Suzuki Vitara Brezza AMT.
From new generation cars to facelifts, to companies entering new segments, however, the push for SUVs is quite evident. Right from Tata Motors, Mahindra, Maruti Suzuki to even Ford, Hyundai have jumped on the SUV bandwagon with new cars or facelifts.