Work Underway on a New Rolls-Royce

The British luxury car manufacturer today confirmed the development programme for a new Rolls-Royce. It added that the new car will reach the market by mid-2016. The company says that the new Rolls-Royce will follow in the steps of Phantom, Ghost and Wraith and continue the trend of contemporary, graceful and sensuous styling, albeit boldly. Furthermore, it will deliver effortless, open-top touring by bringing together modern Rolls-Royce luxury, style and elegance with an engaging and exhilarating driving experience.

Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars, said, "I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars. We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership."

Peter Schwarzenbauer, Chairman of Rolls-Royce Motor Cars, further added, "The announcement of a new Rolls-Royce model is always a seminal moment in the automobile industry. When it arrives in 2016, this elegant and sensuous new car will build on the success of our current models and will play a key part in fulfilling Rolls-Royce Motor Cars' commitment to long-term sustainable growth."

The new car is currently undergoing a rigorous process of prototype testing as it enters its next stage of development.