Ferrari Opens First Tailor-Made Centre in the Asia-Pacific Region
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Highlights
Ferrari is celebrating the opening of its first Tailor-Made Centre in the Asia Pacific region and what better way to do that than unveil the F12berlinetta Polo and FF Dressage Editions. The Centre has been opened in Shanghai, China.
Let's talk about the cars then. First up is the F12 Berlinetta Polo which is essentially built for the racer. Hence, it receives a Bianco Italia Opaco exterior with navy blue racing stripes on the hood. Ferrari has continued the two-tone styling inside the cabin as well and it gets blue and white leather seats, white contrast stitching and blue carbon fiber trim.
Then there is the FF Dressage which caters to a mature audience which is why it gets a Black Piano Nero exterior and a bespoke cabin with saddle brown leather upholstery. It also gets 'Year of the Horse' logos on the steering wheel and the centre console.
Speaking on the occasion, Edwin Fenech, president and CEO, Ferrari, Greater China, said, "Each Ferrari is unique. Ferrari's customization tradition began in 1950's when the brand just started. The Greater China is the second largest market for Ferrari, the Tailor-Made service will provide top-class services to our exclusive customers with unique luxurious experiences, perfectly meet the growing demands of more creative personalization among Chinese customers."
Last Updated on June 23, 2014
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