Ferrari Opens First Tailor-Made Centre in the Asia-Pacific Region
By Ameya Naik
1 mins read
Published on June 23, 2014
Ferrari is celebrating the opening of its first Tailor-Made Centre in the Asia Pacific region and what better way to do that than unveil the F12berlinetta Polo and FF Dressage Editions. The Centre has been opened in Shanghai, China.
Let's talk about the cars then. First up is the F12 Berlinetta Polo which is essentially built for the racer. Hence, it receives a Bianco Italia Opaco exterior with navy blue racing stripes on the hood. Ferrari has continued the two-tone styling inside the cabin as well and it gets blue and white leather seats, white contrast stitching and blue carbon fiber trim.
Then there is the FF Dressage which caters to a mature audience which is why it gets a Black Piano Nero exterior and a bespoke cabin with saddle brown leather upholstery. It also gets 'Year of the Horse' logos on the steering wheel and the centre console.
Speaking on the occasion, Edwin Fenech, president and CEO, Ferrari, Greater China, said, "Each Ferrari is unique. Ferrari's customization tradition began in 1950's when the brand just started. The Greater China is the second largest market for Ferrari, the Tailor-Made service will provide top-class services to our exclusive customers with unique luxurious experiences, perfectly meet the growing demands of more creative personalization among Chinese customers."
Last Updated on June 23, 2014
Great Deals on Used CarsView All Used Cars
- 8,000 km
- 88,000 km
- 72,000 km
- 53,763 km
- 24,110 km
- 20,156 km
- 64,000 km
- 65,000 km
- 85,000 km
- 70,123 km
1 day ago
Slated to be launched in early 2024, the Grecale will smallest SUV from Maserati, and I got to test both the base trim GT and the top-end Trofeo trims.
2 days ago
Japanese Luxury carmaker Lexus has launched the new generation of its flagship SUV, the LX in the Indian market. The car has arrived with a new design, many more features and just a Diesel engine option. But is it worth Rs. 3 crore? We take it out for a drive
7 days ago
Nissan sent us the Magnite CVT for long-term duties and here’s how it has performed so far
8 days ago
The most extreme C-Class on sale in India today looks sporty yet elegant
9 days ago
MY 2024 Range Rover Velar is the first midlife facelift for the compact luxury SUV that brings in new features with a more minimalist, yet comfier cabin.
12 days ago
Earlier in 2023, Bentley launched the Extended wheelbase version of its Bentayga SUV which costs Rs. 1 Crore more than the standard version. We drive it and get driven in it.
13 days ago
In development for the better part of a decade, the Mantis has evolved significantly from previous iterations, but still needs work.
17 days ago
The new Mercedes-AMG C 43 is bolder, more powerful and promises to offer better performance than its predecessor, despite having a smaller engine. So, can it live up to those claims? Let’s find out!
19 days ago
The recently launched updated 2024 Jeep Compass now comes with a 4x2 diesel automatic option. We spent a day with the SUV to see if how good it is.
19 days ago
A power upgrade and more features push the price up but make one of Mercedes' best-sellers more interesting
1 year ago
India and other members of the Shanghai Cooperation Organisation (SCO) will discuss energy security at the regional security bloc's meeting in Uzbekistan, India's foreign secretary Vinay Kwatra said.
1 year ago
Chinese smart vehicle supplier Shanghai PATEO Electronic Equipment Manufacturing Co raised 1 billon yuan in a latest funding round led by state-owned investment firms.
1 year ago
Shanghai is set to finally emerge from its lockdown on June 1 after new infections fell sharply. The mega-city of 25 million people has been cautiously allowing more of its population to venture out and putting more vehicles back onto its once busy streets and boulevards.
1 year ago
The centre, which is the company's second R&D facility in China, will work in tech fields such as connectivity, automated driving and big data.
4 years ago
Shanghai opened up its first road section for testing smart and connected vehicles in March 2018, and so far the roads have a combined length of 53.6 kilometers, covering 1,580 different scenarios. A total of 11 companies have received the permits from the city's authorities.