Audi E Concept Showcases Electric Crossover With 760bhp and 700kms

- 10 minutes of rapid charging can offer over 370kms of range
- Dual motors offer 760bhp and 800Nm
- It doesn’t have a ‘Four Rings’ logo
Audi has partnered with SAIC Motor in China resulting in a sub-brand which is unimaginatively named “AUDI”. With this new electric sub-brand, the Ingolstadt-based carmaker has previewed an all-electric concept which is (also unimaginatively) named “E Concept”. While the E Concept has some impressive numbers and previews what we should expect from the future cars of this China-specific sub-brand, the talking point about this electric crossover is that it doesn’t wear Audi’s iconic ‘Four Rings’ logo.
Also Read: Audi E-Tron GT, RS E-Tron GT Recalled In India Due To Brake Issue
Based on the Advanced Digitized Platform, the E Concept measures 4,870mm in length, has a width of 1,990mm and is 1,460mm in height, with a wheelbase of 2,950mm. With a familiar fascia seen on another China-born electric car, Lucid, the profile of the E Concept is more of a station wagon than a proper crossover.
With a flat nose, a sloping roofline and a Range Rover-like squared-off tail lamp signature, the E Concept isn’t far from being production-ready. Even the cabin has a futuristic and minimalistic layout. There's a massive touchscreen panel in place of a conventional dashboard which also looks ready to go into production.
Also Read: Audi Q6 E-Tron Sportback Breaks Cover Alongside the SQ6 Sportback; Claimed Range Of 656 Kilometres
Using two electric motors, the combined output is rated at around 760bhp and 800n, enabling a claimed 0-100kmph time of 3.6 seconds. Its 800-volt architecture also claims a driving range of 700kms (under CLTC cycle) from the 100kWh battery pack. More importantly, just 10 minutes of rapid charging achieves over 370kms of range, claims Audi.
With near production-ready credentials, the road-going version of the E Concept will lead the model offensive for Audi's sub-brand in China. Three more EVs are expected across mid- and full-size segments, the first one arriving as early as mid-2025.
Also Read: Audi Q8 Facelift Launched In India At Rs 1.18 Crore

Raised by car magazines and combustion dreams, Bilal Firfiray comes from an engineering background and has turned his passion into an automotive profession long before most people learned the difference between torque and horsepower. After 10 years of experience under his belt, Bilal is an equal part enthusiast, storyteller, and hands-on grease-monkey, as he brings sharp insight, detailed outlook, and real-world perspective to every review. From restoring motorcycles to testing the newest machines on four wheels, Bilal has built a reputation for making cars relatable, exciting, and easy to understand. Whether behind the camera, behind the wheel or behind a keyboard, he never says no to a good drive or a better story.
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