Eicher and Polaris Form Joint Venture; Roll Out Multix

Call it a car or a pick-up truck or a utility vehicle, the Multix is impressive and claims a mileage of 28.45Km/l. It will take on the likes of Tata Ace and soon to be launched Mahindra Jeeto.

The base variant is priced at Rs. 2.32 lakh (ex-showroom, Jaipur) and the top model is priced at Rs. 2.72 lakh (ex-showroom, Jaipur). Basic difference between the two is the former has more open space for luggage while the latter gets a seat in between that can be folded to get a boot space of 1918-litres. The boot space without folding the rear seat is 412-litres. It gets a ground clearance of 225mm.

The Multix also gets a portable generator that can generate 3kW of power - the first of its kind in the Indian market. The generator will allow the consumer to switch on lights and fans in case of a power-cut. It can also be used to power an electric motor water pump in rural areas.

The company will sell the Multix and future products via independent dealerships under the joint venture between Eicher Motors and Polaris Industries. Initially, 30 dealerships will be inaugurated in July. However, deliveries of the product will commence only in August, 2015. Though the company's initial focus is the domestic market, it is not ruling out the possibility of exports to other countries in the future.