Ford Finds Buyer For Brazil Plant, But New Owner Could Cut 1,300 Jobs

Brazilian automaker CAOA reached an initial agreement to buy Ford Motor Co's plant in Sao Bernardo do Campo, the companies said on Tuesday, but CAOA could slash 1,300 jobs, according to the union representing the plant's workers.
Ford announced in February that it would shut down the plant, its oldest in Brazil, which employs some 3,000 workers, as part of a global restructuring and a push to exit the heavy truck business.
CAOA and Ford have been negotiating the purchase since late February, Reuters reported at the time, when Sao Paulo state Governor Joao Doria rushed to find a buyer for the plant in a push to keep jobs in the city.
Wagner Santana, president of the union that represents Ford's workers, told reporters that in conversations with CAOA, the Brazilian automaker said it would initially retain only some 800 workers and that 1,300 would be let go, with the remainder being kept by Ford.
Doria has defended Sao Paulo as a manufacturing hub at a time when the auto industry turned to other Brazilian states that were offering aggressive tax incentives. He has introduced a tax incentive of his own.
At the news conference, Doria said a decision on how many jobs will be kept can only be made once Ford and CAOA close the sale, which is set to go through a 45-day due diligence process.
"Preserve all jobs, that's the fundamental condition for a contribution from the state," Doria said, in reference to potential tax benefits.
Santana said CAOA plans to pay those it hires up to 80% of their current Ford salaries, noting that is still much more than salaries paid in other states.
A CAOA spokesperson declined to comment.
"The objective is to make the factory profitable and productive, so it generates employment and riches," said Carlos Alberto Oliveira Andrade, CAOA's president and founder, whose initials make up the company name.
Brazil's large domestic market and protectionist economy has long attracted the world's biggest automakers to set up shop here, and CAOA is the rare carmaker that is actually domestically owned. It has struck deals to make cars for Korea's Hyundai and co-owns China's Chery operation in Brazil, whose cars are branded as CAOA Chery.
Ford opened the plant in 1967, and it is the company's oldest in the country. It was primarily used to make heavy trucks, as well as the compact Ford Fiesta, a sales laggard. Ford is undergoing a global restructuring and has said it would focus on a much newer plant in the Northeastern state of Bahia.
Latest News
car&bike Team | Mar 29, 2026Mahindra XEV 9S Unseats MG Windsor As India’s Best Selling EV In Feb 2026Mahindra’s three-row electric SUV was the best-selling EV in India last month with over 3,500 units sold.1 min read
car&bike Team | Mar 29, 2026Skoda Kodiaq Recalled in India Over Defective Seat Frame; 200+ Units AffectedSkoda says that a defect in the inner frame of the front seats could compromise the protection offered by the side airbags during a collision.1 min read
car&bike Team | Mar 28, 2026New Mercedes-Benz GLS, GLE, GLE Coupe Global Debut On March 31Mercedes-Benz is gearing up to unveil updated versions of the GLE, GLE Coupe and GLS, with subtle design tweaks, updated interiors and revised powertrains expected.3 mins read
car&bike Team | Mar 28, 2026All-New Freelander SUV Images Leak Ahead Of Global DebutCrash test images of the upcoming Chery-JLR Freelander have surfaced online, revealing design elements ahead of its debut on March 31, 2026.2 mins read
car&bike Team | Mar 28, 2026Superleggera V4 Centenario Debuts As The Most Extreme Road-Legal DucatiDucati has unveiled the Superleggera V4 Centenario, a limited-run, ultra-lightweight superbike with carbon-ceramic brakes, a full carbon-fibre chassis and up to 247 bhp in track specification.2 mins read
car&bike Team | Mar 27, 2026US-Iran War: Nayara Energy Hikes Fuel Prices By Up To Rs. 5 Per LitreAmid the ongoing US-Iran war, fuel retailer Nayara energy has announced a hike on Petrol and Diesel by up to Rs. 5 per litre1 min read
Janak Sorap | Mar 25, 2026Ducati Desmo450 MX Review: In PicturesDucati’s first-ever motocross motorcycle, the Ducati Desmo450 MX, promises extreme performance and race-focused engineering, and we recently experienced it at BigRock Dirt Park to find out what it’s really like to ride.1 min read
Bilal Firfiray | Mar 24, 2026Nissan Gravite Review: Sub-Rs 10 Lakh Seven-Seater That’s PracticalNissan has introduced the Gravite as a practical seven-seater that’s affordable, that’s easy to live with, and value for money. But should you buy it?1 min read
Janak Sorap | Mar 23, 2026Ducati Desmo450 MX Review: No Road, Only DirtDucati’s first-ever motocross motorcycle promises extreme performance, advanced technology and race-focused engineering, and we got a chance to experience it at BigRock Dirt Park to see what it’s really like.7 mins read
Seshan Vijayraghvan | Mar 21, 20262026 Renault Duster Review: The Hero Returns, But Does He Deliver?2026 Renault Duster - new design, new platform, modern tech, and most notably, the segment’s most powerful turbo-petrol engine.8 mins read
Bilal Firfiray | Mar 20, 2026Skoda Kushaq Facelift Review: Sharper, Smarter, Still The Driver’s SUV?Skoda Kushaq facelift comes with updated design, newer features on the inside, and a new 8-speed automatic gearbox. But does it still stand out as the driver’s SUV in its segment?5 mins read







































































































