NDTV Two Wheeler Manufacturer Of The Year 2017: Hero MotoCorp

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Highlights

  • Focus on R&D, new products and market performance
  • 15 new products to be launched this fiscal
  • 52 per cent market share in motorcycle space

Hero MotoCorp has been awarded the NDTV Car and Bike Two Wheeler Manufacturer of the Year award for 2017. A strong focus on R&D, convincing new products, future product development and stellar market performance has earned Hero the coveted award.

 

Formerly known as Hero Honda, with Hero's collaboration with Honda, Hero MotoCorp is the world's largest two wheeler manufacturer by volume, with capacity to produce 8.1 million units a year. In India, Hero currently has a market share of over 52 per cent in the motorcycle space, led by its best-selling commuter motorcycles. But that has not been without pitfalls. After splitting with Honda in 2011, Hero's two wheeler market share fell to 39 per cent, the lowest in over two decades. But market perception as the manufacturer of economical, fuel efficient two wheelers with simple looks seems to have been the winning card for Hero. And two new scooters which were launched last year also aided Hero's comeback.

hero achiever

(Hero Achiever 150 Launch)

The numbers for this fiscal, more specifically, the second quarter, indicate that Hero MotoCorp is on a roll. In the second quarter of FY 2017, Hero MotoCorp recorded the best ever sales as well as financial performance, selling 18,23,498 units in a quarter. The company registered a gross turnover of Rs 8448.74 crore and highest ever net profit after tax (PAT) of Rs 1004.22 crore during the same period. EBITDA (earnings before interest, taxes, depreciation and amortisation) margins of the company at 16.2 per cent are also the highest ever reported.

hero splendor ismart 110

(Hero Splendor iSmart 110)

The Hero Splendor is the company's largest selling product, first launched in 1994 and selling close to 29 million of them till date. In October 2016, the country's most sold motorcycle reclaimed its position as the most sold two-wheeler, inching out former partner and rival Honda Motorcycle and Scooter India's Activa scooter. The Splendor sells over 10 lakh motorcycles every year. The Hero Splendor has received many facelifts and refreshes in its life and got a complete makeover in July 2016 with the all-new Splendor iSmart 110, the first motorcycle to have been completely designed and developed in-house by the company's R&D team at its 250-acre, Jaipur-based Centre for Innovation and Technology. The Splendor iSmart 110, like the 97cc Splendor iSmart, comes equipped with Hero's start-stop system, which automatically cuts off the engine when in neutral.
hero achiever 150

(Hero Achiever 150)

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Hero has also upgraded several motorcycles with the start-stop system, which helps improve fuel efficiency in traffic, including the new 150cc Hero Achiever, Hero Passion Pro as well as the Splendor models. In November 2016, Hero showcased the CD Dawn 125 motorcycle at the EICMA Motorcycle Show in Milan, underlining Hero's market-specific product strategy. The CD Dawn 125 won't be sold in India and has been developed specifically for the Africa region. This fiscal, the company intends to launch 15 new products across categories.

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