Ashok Leyland Partners With Mahindra First Choice To Enter Used CV Business

Ashok Leyland has signed a Memorandum of Understanding (MoU) with Mahindra First Choice Wheels Ltd to enter the used commercial vehicle (CV) market. The company has said that under the partnership it will be creating an exclusive hybrid ecosystem leveraging a digital ecosystem alongside the company's existing and potential channel partners for physical interactions at over 700 parking yards across the country. The company says that it hopes to bring more transparency into the used CV market thus increasing the number of options for potential buyers while also reducing the number of old CV plying on the roads.

Commenting on this business expansion, Sanjeev Kumar, Head - MHCV, Ashok Leyland, said, “It is a great moment for us on this association of AL with MFCW to provide larger option of our customers with combined strength of our knowledge in CV and MFCW strength on the yards, digital ecosystem. We believe this relationship will provide enhanced value to our customers.“

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Ashok Leyland says that its new phygital ecosystem is aimed at streamlining the used CV market and facilitating the exchange, purchase and proper disposal of old commercial vehicles. The company has also said that it will offer several services including iAlert telematics solutions, valuation, breakdown services, fuel solutions and more through its digital channels.

Commenting on the tie-up, Ashutosh Pandey, CEO, of Mahindra First Choice (MFCWL) said: “It's our pleasure to collaborate with Ashok Leyland to expand their pre-owned vehicles business. eDiiG is the largest used vehicle auction platform and we are glad all leading OEMs see great value in partnering with us. Through the OEMs expertise of the Commercial Vehicle Segment and our phygital auctions platform which include 20,000+ eDiiG network strength spread across India, we aim to expand our bring forth further innovations in the pre-owned vehicle segment both for end consumers and institutional clients.”

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Ashok Leyland says that with the new collaboration in the used CV market it is hoping to establish itself as one of the leading brands for customers wanting to exchange old vehicles.