In a bid to make the cost of ownership more effective, BMW India has introduced a host of new packages for customers across its complete range of offerings. The BMW Service Inclusive Packages offer service cost at 97 paisa per kilometre for petrol variant and ₹ 1.38 per kilometre for diesel variants. In addition, the cost of other service packages has been reduced by 50 per cent with a variety of service packages with prices reduced by up to 50 per cent, according to the company. The service packages can be chosen based on the duration and mileage preference of the customer.
Speaking on the new initiative, BMW Group India - President (act.), Dr. Hans-Christian Baertels said, "Customers are at the heart of everything that BMW does. We understand that the decision to purchase a luxury vehicle depends as much on the product as on the quality and cost of service. At BMW, we continuously endeavour to offer long-lasting value to our customers. We are delighted to offer significantly reduced cost of service on our entire range of vehicles. BMW's paramount focus on creating differentiated customer experience is reflected not only through its premium products but also its premium services."
The BMW Service Inclusive covers all regular maintenance work comprising vehicle check and standard scopes, engine oil service and top-up; air filter service or replacement, fuel filter, micro filter, spark plugs and brake fluid. Depending on the customer's needs, the Service Inclusive package can be purchased for a minimum of 3 years/40,000 km, going up to 10 years/200,000 km. The packages can also be upgraded or extended as per the customer's wish and are also transferrable to the next owner.