Genesis X Gran Equator Concept Is A GV80 On Steroids
- More of a design study than anything else
- Showcased at the 2025 New York International Auto Show
- No technical details about its powertrain revealed
Genesis is readying a Defender-rival previewed at the 2025 New York International Auto Show as the Gran X Equator Concept. With chunky beadlock (knobby) tyres, flamboyantly flared wheel arches, a high-riding stance, integrated roof rails, clean lines and a futuristic cabin, this is more of a design study. But it will surely inspire a future product.
Also Read: Genesis G90-Based X Gran Coupe, X Gran Convertible Concepts Revealed
Revealing no technical specifications, the Equator Concept is expected to spawn a road-going version before the turn of the decade, probably in 2029. It looks EV-specific only, but the platform could accommodate both ICE/hybrid powertrain, fitting enough to go off-roading. The unique proportions do look odd, defying the conventional body style of a full-sized SUV or a station wagon. Genesis’ signature twin parallel lines for headlamps and tail lamps do add a family resemblance.
Also Read: Genesis GV80, GV80 Coupe Design Patents Filed In India
Also Read: 2024 Genesis GV70 SUV Debuts With Design Tweaks, Updated Tech
On the inside, the lack of a screen comes as a great refresher. The dashboard has prominent grab handles (akin to the ones seen on the Defender), switchgear, and quad circular dials. Even the second row gets individual seats with luxury being the essence. How much of this cabin – and the rest of the X Equator Concept – will make it to the production remains to be seen.
Raised by car magazines and combustion dreams, Bilal Firfiray comes from an engineering background and has turned his passion into an automotive profession long before most people learned the difference between torque and horsepower. After 10 years of experience under his belt, Bilal is an equal part enthusiast, storyteller, and hands-on grease-monkey, as he brings sharp insight, detailed outlook, and real-world perspective to every review. From restoring motorcycles to testing the newest machines on four wheels, Bilal has built a reputation for making cars relatable, exciting, and easy to understand. Whether behind the camera, behind the wheel or behind a keyboard, he never says no to a good drive or a better story.
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