Jaguar Land Rover Looking To Grow Its Dealership Network
By Kingshuk Dutta
1 mins read
Published on January 20, 2017
- JLR's current tally of dealerships in India stands at 24
- The company's strategy is to make the cars accessible to more people
- It will add at least one more dealership in India before the end of 2017
Now it might look like a big number for a luxury car maker, but when compared to rival manufacturers such as Audi India, BMW India, and Mercedes-Benz India, it lags far behind. Here is a table, which lists out the number of dealerships each luxury car manufacturer has in India.
|Sr. No||Luxury Car Manufacturer||Number of Dealerships|
|4||Jaguar Land Rover||23|
|5||Volvo Auto India||14|
Clearly, the big three (Mercedes-Benz, BMW and Audi) are far ahead in terms of number of dealerships and reach. These three manufacturers have also penetrated into tier II cities and satellite cities such as Jalandhar, Ghaziabad, Mohali, Vadodara, Nashik and so on, which gives them the sales volumes. For example, Jaguar Land Rover does not have a presence in the state of Goa, while the big three do. Jeep started off its India operations in August 2016 with just two dealerships and has already reached 5 before the year ended. They will be opening up 5 more in the coming months.
India is a big country and there is a lot of potential locked up in the smaller cities. JLR India would need to reach out and tap into these cities in order to sell more vehicles. Another example of reaching out to smaller cities is Audi's Mobile Terminal facility, which is a moving showroom on wheels and offers all the services of a fully functional luxury car dealership. The Audi Mobile Terminal programme started off in 2015 and had over 1,200 visitors that year. Also, it visited towns such as Siliguri, Patna, Jamshedpur and so on and increased their brand presence and awareness.
With respect to JLR India's strategy for 2017, here's what Rohit Suri, President & Managing Director, Jaguar Land Rover India, had to say, "Because our cars are becoming very popular and customers, for the last 5-6 years have really liked the brand, as it is fairly strongly established, we have close to 4.7 million fans on Facebook, for Jaguar alone, which truly outstrips any other brand within the premium segment. Therefore, our effort, our strategy would be to focus on making the cars accessible to more and more people across India."
He also added saying that at present, Jaguar and Land Rover is performing at par, with more or less equal demand from both these brands. JLR will be adding at least one more new dealership in India before the end of 2017. As far as upcoming Jaguar Land Rover cars is concerned, Rohit Suri was mum about the exact number but did says there will be more than one launch in India over the course of the year. One of the sure-shot model launch will be the new Land Rover Discovery. The AWD Jaguar F-Type might also make its debut in India and will get few updates as well. Also, the new generation Land Rover Defender might make its global debut. Although it remains to be seen whether it will make it to India this year itself or not.
Now let us take a quick look at the sales figures for luxury car manufacturers in India for 2016.
|Sr No.||Luxury Car Manufacturer||Unit Sales in 2016|
|3||Volvo Auto India||1,584|
Although Audi and JLR haven't released their sales figures yet, but we can say that Audi ranks number two behind Mercedes-Benz for the overall sales figures in 2016.
Last Updated on January 20, 2017
Great Deals on Used CarsView All Used Cars
1 hour ago
Owned by Geely, Lotus has pledged to become fully electric by 2028
1 hour ago
It received a bid of $1,350,000 (11.25 crore) that the seller chose not to accept and re-auctioned in December.
1 hour ago
The new platform will largely use local components and has been dubbed the ‘A Main Platform’ with the first electric vehicle set to roll out in 2026, specifically for the Chinese market.
1 hour ago
The 2024 edition of the 1290 Super Adventure siblings receive new colour options for 2024
2 hours ago
MotoGP's newest grand prix winner has finally found a seat after a string of tremendous performances in the final leg of the 2023 season
2 hours ago
Maini will partner current F3 champion Gabriel Bortoleto for the 2024 F2 season
3 hours ago
Skyworth Skyhome, from China's Skywell, is set to enter production next year.
4 hours ago
The all-new Duster is based on the Bigster concept showcased earlier, and shares a lot of design elements
5 hours ago
Royal Enfield took the wraps off its latest 650 cc motorcycle, the Shotgun 650 at Motoverse 2023 in Goa. Here are the top 5 highlights of the newest Royal Enfield bike, albeit in its Motoverse edition.
6 hours ago
The 2020 Mulsanne Extended Wheelbase was commissioned by Her late Majesty Queen Elizabeth II and served the royal family.
11 days ago
Jaguar Land Rover, reeling from a $4 billion writedown, a slump in China sales and uncertainty around Brexit, said conditions arent right for it to borrow from the bond market and that its seeking alternative funding. The luxury automaker needs to raise $1 billion within 14 months to replace maturing bonds, while feeding an investment program for electric cars thats burning through cash. To support its needs, JLR could increase a receivables facility or turn to other bank financing, with further options including leasing assets and tapping export credit, Treasurer Ben Birgbauer said in an interview.
26 days ago
TPEML and JLR, both of which are Tata Motors subsidiaries, have entered into a Memorandum of Understanding for the licensing of EMA for upcoming Tata EVs.
1 month ago
Tata Motors has sold 123,577 units of vehicles globally in September 2018 witnessing a growth of 6 per cent. The sales numbers include Tata Motors passenger vehicles, Tata Motors commercial vehicles and Jaguar Land Rover. Global wholesale at Tata Motors passenger vehicle division were down by 4 per cent at 71,559 units while the commercial vehicle division sales grew by 25 per cent selling 52,018 units. Sales of Jaguar Land Rover in the same month stood at 52,987 units which include 4853 units of Cherry Jaguar Land Rover (CJLR), JLR's China joint venture. Precisely, 18,876 units of Jaguar were sold and Land Rover sales stood at 34,111 units.
2 months ago
Under this partnership all new Jaguars sold in the US, Canada, and Mexico from 2025 onwards will come equipped with North American Charging Standard
2 months ago
Jaguar Land Rover vehicles equipped with 5G connectivity through Snapdragon Digital Chassis solutions are expected to hit the roads by 2025.