New Cars and Bikes in India

Kia Reveals New Logo; To Announce Global Product Line-up In January

language dropdown

The launch of the new logo follows the announcement of Kia's 'Plan S' long-term business strategy in 2020.

Kia Reveals New Logo; To Announce Global Product Line-up In January expand View Photos

Highlights

  • Kia's new logo resembles a handwritten signature
  • The company will announce its strategic plan on Jan 15
  • Kia will be focusing on developing Electric vehicles globally

Kia has revealed its new corporate logo and global brand slogan that signify the automaker's transformation and all-new brand purpose. The logo is a symbol of Kia's new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.

te6d23q

Details on Kia's new brand strategy will be revealed on January 15 

Ho Sung Song, Kia's President and CEO said, "Kia's new logo represents the company's commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry."

l00u4kog

Kia seals its brand promise by developing the new logo to resemble a handwritten signature

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia's new beginning. This set a new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously'.

Newsbeep
6g46fna8

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon 

0 Comments

Details on Kia's new brand strategy, including brand purpose and philosophy as well as application to Kia's future product line-up, will be shared by the company on January 15. The launch of the new logo follows the announcement of Kia's 'Plan S' long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.

For the latest auto news and reviews, follow carandbike.com on Twitter, Facebook, and subscribe to our YouTube channel.

You might be interested in

Research on Kia Cars

  • Sonet Alloy Wheel
    Sonet Alloy Wheel
  • Sonet Frontview
    Sonet Frontview
  • Sonet Grill
    Sonet Grill
  • Kia Seltos Door
    Kia Seltos Door
  • Seltos Backview
    Seltos Backview
  • Seltos Sideview
    Seltos Sideview
  • Kia Carnival Power Sliding Door
    Kia Carnival Power Sliding Door
Be the first one to comment
Thanks for the comments.