London-Based Startup Designs A New Device To Reduce Tyre Emissions

- The Tyre Collective is a device which captures airborne tyre emission
- Tyre emissions are the second biggest source of ocean pollution
- Tyre wear and tear cause airborne emission which is harmful for humans
We have always known vehicles with an internal combustion engine to produce tailpipe emissions which contribute to air pollution, and noise pollution by way of engine noise. Sure, an electric vehicle may cancel those two sources of pollution but there is one source of pollution which stays ignored be it an ICE vehicle or an electric vehicle. We are talking about tyre pollution! Yes! Every time a vehicle plies on road, a tyre releases microscopic particles which form up to 50 per cent of air particulate matter emission (PM) from road transport. In fact, tyre wear is the second biggest pollutant of our ocean after single-use plastic. The particulate matter also becomes airborne and affects our lungs and eventually enter the human food-chain through waterways.

(The device that you see here is meant to collect the tyre emission due to wear and tear)
This is where a company called 'The Tyre Collective' comes in. It is London-based startup, found by students from Imperial College London and Royal College of Art and it makes a device which can trap these particles at the source, which will help reduce air pollution from tyre wear. The device draws power from the alternator of the vehicle and the cartridge inside can be replaced once the vehicle is due for service.

(In initial tests, the device was able to capture up to 60 per cent of airborne tyre emissions)
The science behind this device is that the carbon present in rubber tyres gets charged as wear and tear happens and these charged particles get trapped in the device which fitted close to the tyre, keeping in mind the airflow around a spinning wheel. The device built by 'The Tyre Collective' captures close to 60 per cent of airborne particles. The start-up is currently working on a closed-loop model which means that the collected fragments, especially particles with a size lesser than 50 microns can be used for manufacturing new tyre walls and other applications.
The Tyre Collective is in talks with a global car manufacturer and a couple of tyre manufacturers to in a bid to develop a research partnership and make a few devices for real-world test applications. The company hopes to enter a pilot programme in the next few years.
Source: The Tyre Collective
Latest News
car&bike Team | Mar 10, 20262026 Hyundai Verna: Variants, Features, Prices ExplainedThe MY26 Verna is offered in six trim levels, 2 engine options and three transmission choices. Here is a rundown on what each variant has to offer.3 mins read
Amaan Ahmed | Mar 10, 2026Renault Bridger Sub-4M SUV Concept Unveiled: Mini Duster To Arrive In 2027 With Hybrid, EV OptionsAfter the Duster and a new 7-seat SUV, Renault will unleash its second product in India's subcompact SUV market, which has been previewed by the handsome Bridger concept.1 min read
car&bike Team | Mar 10, 2026Hyundai Venue HX8 Diesel Automatic Variant Launched At Rs 13.70 LakhHyundai has introduced a new HX8 diesel automatic variant for the Venue at Rs 13.70 lakh while announcing that the subcompact SUV has crossed 1 lakh bookings.1 min read
car&bike Team | Mar 10, 2026Royal Enfield Meteor 350 Crosses 6 Lakh Sales In 5 YearsSince its launch in November 2022, the Royal Enfield Meteor 350 has crossed the 6 lakh sales milestone, making it one of the most popular models from the brand.1 min read
Jafar Rizvi | Mar 10, 2026Mahindra BE 6 Batman Edition: Company Addresses Concerns Over Exclusivity; Confirms 999 More Units For 2026The carmaker has faced some backlash online after relaunching the BE 6 Batman Edition, with buyers of the first lot questioning the exclusivity promised to the initial buyers of the limited-run SUV.1 min read
Jaiveer Mehra | Mar 10, 2026FADA: Electric Car, Two-Wheeler Sales Grow Over 40% In Feb 2026Tata Motors lead the charge in electric passenger vehicle sales, while TVS stood at the top in the electric two-wheeler space.1 min read
Seshan Vijayraghvan | Mar 10, 20262026 Mercedes-Benz CLA Electric Review: It’s Properly Good!The CLA moniker has returned but in an electric avatar. As impressive as it is, can this baby EQS become a success story?9 mins read
Bilal Firfiray | Mar 9, 2026Citroen C3X Review: 3 Reasons To Buy & 3 Reasons To AvoidThe C3X, with its refined turbo-petrol engine and improved features, deserves your attention. Here’s what works, what doesn’t, and whether it’s worth your money.1 min read
Bilal Firfiray | Feb 28, 2026Tata Punch EV Facelift Review: More Range, More Sense, Less MoneyThe Tata Punch EV facelift gets a bigger 40 kWh battery, faster 60 kW DC charging, improved thermal management, and better real-world range, and all of that at a lower introductory price. But does it become a more complete package now?6 mins read
Preetam Bora | Feb 24, 2026Hero Destini 110 Review: Simplicity, RefinedThe Hero Destini 110 is a no-nonsense commuter that is simple, comfortable and above all, fuel efficient. In 2026, when buyers are spoilt for choice, is it good enough to consider?6 mins read
Preetam Bora | Feb 23, 2026TVS Apache RTX Road Test Review: Redefining the Entry-Level ADVAfter spending some time with the TVS Apache RTX in traffic, the daily commute, as well as on open highways, one thing becomes clear: the RTX is trying to redefine the entry-level ADV segment. But is it without fault?1 min read






















































































































