Lotus Announces New Bespoke Customisation Service
- The customisation service is named in memory of Colin and Hazel Chapman.
- This service is scheduled to debut in China on April 25, 2024.
- Customers can choose between three levels of customisation.
Lotus has introduced Lotus Chapman Bespoke, a bespoke service offering extensive personalisation options for Lotus vehicles ranging from custom badges and trims to the complete one-of-a-kind personalisation of entire vehicles. This service is scheduled to debut in China on April 25, 2024. The automaker further said that the service will later become available worldwide.
Also Read: Premium, Luxury EVs Get Pricier In Karnataka With Imposition Of 10% Lifetime Tax
Named in memory of Lotus founders Colin and Hazel Chapman, who established the brand in London in 1948, Lotus Chapman Bespoke aims to provide buyers with the opportunity to customise their vehicles reminiscent of Colin Chapman's visionary approach.
The service is divided into three levels of personalisation: Tailor-made, Collection, and One-off. Tailor-made allows customers to choose from a diverse range of colours and designs, enhanced by exclusive personal touches and details. Collection offers enthusiasts a selection of limited-edition designs developed in collaboration with partners, artists, and luxury brands. Finally, the One-off option caters to individuals seeking a truly unique vehicle tailored to their preferences.
Also Read: All-Electric Maserati Quattroporte Confirmed For 2028 Debut; New Large Electric SUV Due In 2027
Ben Payne, VP Design, Lotus Group, commented; “A lot of our customers are looking for a bespoke experience; be that colour, texture, fabric, detail – and we are excited to see their individuality stamped on our cars around the world.”
Also Read: Lotus Introduces New 450 kW DC Charger For EV Lineup
At present, Lotus offers only one model in India, the "Eletre," an electric SUV. The Emira is slated to launch between 2024 - 2025. As for the Eletre, the car is equipped with a dual-motor setup and all-wheel drive, producing over 592 bhp. Equipped with a 100 kWh battery pack, the vehicle supports fast charging of up to 350 kW, offering a range of approximately 600 km. Accelerating from 0 to 100 kph in under 3 seconds, the Eletre achieves a top speed of 260 kph. Pricing for the Eletre starts at Rs 2.55 crore and goes all the way up to Rs 2.99 crore (ex-showroom).
Written by: RONIT AGARWAL
Related News
Latest Cars
Upcoming Cars
Latest News
Bilal Firfiray | May 4, 2026Skoda Epiq Interior Teased In Design Sketches; Premiere On May 19After a couple of years in a concept stage, Epiq will make a global premiere on May 19th, and here’s a teaser of its new cabin theme.1 min read
car&bike Team | May 4, 2026BSA Scrambler 650 Vs Royal Enfield Bear 650: Specifications ComparisonThe new BSA Scrambler 650 goes head-to-head against the Royal Enfield Bear 650, at least on specifications and positioning.1 min read
Jafar Rizvi | May 4, 2026Tata Curvv EV 55 kWh Prices Slashed With Launch Of SeriesX; Curvv EV 45 kWh DiscontinuedThe 55 kWh battery pack now offered at a lower price point in Accomplished and Empowered trim levels, while the rest of the variants have been shelved.2 mins read
Seshan Vijayraghvan | May 4, 2026Nissan Launches Twin-Cylinder CNG Retrofitment Kit For Gravite At Rs. 82,999Priced at Rs. 82,999, the CNG kit will be available as a dealership-level offering rather than a factory fitment. However, Nissan says customers will get a 3-year / 1,00,000 km third-party warranty on kit components.2 mins read
car&bike Team | May 4, 2026BMW M440i xDrive Convertible Launched In India At Rs 1.09 CroreBuilt at BMW's Dingolfing plant in Germany, this potent, open-top version of the 4 Series is shipped into India as a full import.1 min read
car&bike Team | May 4, 2026BMW X6 Coupe-SUV Showcased In India; Launch Expected In Coming MonthsThe X6 looks set to return a little over 3 years after it was pulled from the Indian market and will mark BMW’s re-entry into the coupe-SUV segment.1 min read
Jafar Rizvi | May 3, 2026River Indie Gen 3 Long Term Report: 1 Month, 400 km AfterAfter a month and 400 km, the River Indie impresses with its utility-first approach, smooth ride and standout design, despite a few everyday usability compromises.8 mins read
Bilal Firfiray | May 2, 2026Volkswagen Taigun Facelift Review: Still The Driver’s SUV, But Improved!The updated Volkswagen Taigun gets a new 8-speed automatic, a refreshed design, and added features. But does it still deliver the best driving experience in the C-SUV segment?5 mins read
Shams Raza Naqvi | Apr 29, 2026Toyota Innova Hycross Vs Mahindra XEV 9S: Choosing The Right Three Row Family MoverIn a battle of three-row cars the electric Mahindra XEV 9S takes on the Toyota Innova Hycross. Which one ticks more boxes?1 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read