New Temporary Exhibition At The BMW Museum Documents Companys Path To Sustainable Mobility In The Fu

The BMW Group is currently undergoing the most far-reaching transformation process in its more than 100-year history, leading the company directly to the sustainable mobility of the future. A new temporary exhibition at the BMW Museum documents how the BMW Group is facing up to the challenges this involves, as well as demonstrating current activities and visions geared towards sustainable driving pleasure. Under the title "RE:IMAGINE - We're making BMW sustainable", all facets of this transformation will be highlighted, from purely electric drive systems, CO2 reduction throughout the entire vehicle lifecycle, the idea of the circular economy and rigorous environmental standards in the supply chain through to social sustainability in the procurement of raw materials as well as in day-to-day working life at BMW Group sites all over the world.

"RE:IMAGINE" will open at the BMW Museum on 1 September 2021, providing a powerful impetus in the run-up to the IAA Mobility 2021 in Munich, which also focuses on sustainability as a future theme. On five levels and covering a surface area of some 1 000 square metres, a diverse tour featuring some 30 individual stations has been installed that present the key highlights of the automotive industry's realignment. Entertaining, interactive and hands-on elements convey complex issues in way that visitors of all ages can understand. The new temporary exhibition will be on display at the BMW Museum until January 2023.

From the global framework conditions to milestones from the past and present to the latest innovations and visions for the future, the "RE:IMAGINE" exhibition provides a holistic overview of the central role sustainability plays for the BMW Group. Based on diverse social trends and the pressure to act caused by climate change, visitors to the BMW Museum learn in which fields of action - products and services, production and value creation, employees and society - the company, as a global pioneer in its industry, has made sustainability the basis of its activities.

Visitors can see and experience the wide variety of areas in which new thinking contributes to resource conservation, emission reduction and economic and social responsibility. Visitors receive insights into current research projects and learn about the BMW Group's various approaches to protecting the environment, habitats and human rights. At the relevant stations, information is provided, for example, on the use of regeneratively generated energy in vehicle production, transparent supply chains, efficient drive types for different needs, the establishment of a comprehensive circular economy and the recycling rates of current BMW and MINI models, which already far exceed the legal requirements. The exhibition also shows how digital services support efficient mobility and how new thinking in vehicle development with a conscious reduction of components and materials leads to sustainable design.

After "BMW i - Visionary Mobility", the BMW Museum once again devotes itself to a current as well as future-oriented theme in its new temporary exhibition. The title "RE:IMAGINE" expresses the capacity of the BMW Group and its employees to conceive and shape things in a completely new way. The pioneering spirit, commitment and innovative spirit of the company's employees has a key role to play in tackling the changes. In both the development and production of automobiles, as well as in many other areas of the company, the pursuit of sustainability is firmly anchored in the workforce. In order to reflect this, 35 personalities from various departments of the BMW Group are portrayed in the exhibition.

Added to this is a company tradition that is closely linked to innovative and efficient solutions as the key to success. Even in the very early days of the company, which was originally founded in 1916, BMW aircraft engines were not only highly reliable but also economical in terms of fuel consumption, too - the perfect basis for successful long-distance flights. BMW's first motor racing accomplishments as a car manufacturer were also largely based on the kind of facets that can be summarised today under the heading of sustainability. The BMW 328 dominated the action on the racetrack primarily due to its fuel-efficient in-line 6-cylinder engine and lightweight body. This was how it succeeded in winning the 1940 Mille Miglia endurance race - despite being up against numerous much stronger competitors. BMW has dedicated itself to electric mobility since the early 1970s. Electrically powered variants of the BMW 02 were used as escort vehicles for the marathon race at the 1972 Munich Olympics, for instance. They were the concrete expression of the vision of emission-free mobility and became a globally respected and still legendary symbol for a new form of driving pleasure. In the following year, the company appointed an environmental officer for the first time.