Apple Car Team Rejigged Again

The one thing that the Apple Car project at the legendary company has lacked is consistent management. After more changes late last year, a slew of executives left the Cupertino-based giant earlier this year revealed a report by Bloomberg. Three top members of the tear Benjamin Lyon, Jaime Way, and Dave Scott left, but Apple has made amends by hiring some more people like Ulrich Kranz who helped BMW make the i3 and i8 and was more recently the co-founder of Canoo.

Apple has promoted Hanns Teppeiner, who was the co-founder and former president of robotic toy car startup Anki that was even featured by Apple at WWDC 2013. Similarly, Tim Cheng, formerly of Drive.Ai, a self-driving company Apple acquired two years ago has also been promoted.

Apple also recently hired Hans Lee, the co-founder of Freedom Robotics which creates software to control fleets of robots. Martin Levihn, who now leads AI-based decision-making for self-driving cars has also been promoted. Apple also promoted Paul Costa who has been a longtime Apple hardware engineer.

Apple announced some features for connecting the iPhone better with the car at WWDC 2021

Day-to-day operations of the Apple Car project is run by Doug Fields who was a VP at Tesla for the Model 3's development. He spent five years at Telsa before returning to Apple where he used to be the VP for Mac hardware engineering. Before Apple, he used to be the CTO at Segway. He reports to Apple's AI boss John Giannandrea who joined Apple previously in 2018 from Google. Giannandrea was handed reigns of the project from Bob Mansfield, an Apple veteran and a trusted confidant of Steve Jobs who used to run hardware engineering, before Dan Riccio.

Bob Mansfield had retired but was pulled out of retirement by Tim Cook to run the project, but he has retired again and this time around it seems like it is for good. Recently at a conference, Tim Cook eluded to keep some secrets when asked about the Apple Car. In the past, he has called the self-driving car the mother of all AI projects.