Bajaj Auto will kick off a unique festival for Pulsar motorcycle owners called the Festival of Speed from March 5. The festival will give Pulsar customers a unique experience - a chance to indulge in professional track racing.
Touted as India's first speed biking festival, the event will be hosted in Hyderabad, Delhi, Mumbai, Pune, Bengaluru and Chennai. The event will include activities like track racing competition, skateboarding, bicycle motocross, stunt show, DJ performances, rock concert and more.
"Pulsar is the market leader in sports segment and it's out endeavour to evolve the landscape and keep raising the bar of customer engagement. Pulsar is a loved brand and we wanted to create a platform for its loyal customers to experience a world class speed biking fest. We hope to physically involve and engage over 40,000 riders and enthusiasts across the mega show this year," said Sumeet Narang, Vice President - Marketing, Bajaj Auto.
The races will be open for all 200cc and above Pulsar customers. Pulsar RS 200 customers will get a special chance to compete for the grand finale after undergoing a full day of professional training from the experts at the Madras Motor Race Track, Chennai.
Each participating city will give six finalists who will then be coached and trained for the grand finale in MMRT, Chennai. Costs and expenses for the top 36 finalists will be absolutely free, and will include travel, stay and training, all to be sponsored by Bajaj.
