BMW Evaluates More EVs For India Amid Growing Demand

By Reuters
Published on February 4, 2023

Highlights
BMW is evaluating the launch of more battery electric vehicles (EVs) in India, amid growing demand from luxury car buyers, Vikram Pawah, country president at the German carmaker, told Reuters in an interview.
"We are going to have 25 electrified products (globally) by the end of 2023, of which half of them will be fully electrified. Our intention is to evaluate each one of those 12 electrified products for the Indian market," Pawah said.
BMW already sells three EVs in India. If supply chain problems ease, which Pawah expects will happen in 2023, EVs could contribute more than 10% of BMW's total sales in 2023.
A shortage in semiconductors and supply chain disruptions due to pandemic-related lockdowns and the Ukraine war have affected car production globally but the situation seems to be easing.
India is largely a small and low-cost car market, in which luxury models accounted for only 1% of the total sales of 3.8 million units in 2022. The luxury EV market is even smaller and largely untested but demand is growing.
BMW, along with rival Mercedes, is looking to capitalize on this demand at a time when Tesla has decided to stay out because of high import taxes on EVs.
Mercedes launched three EVs in India in 2022, including a locally assembled electric model of its flagship S-Class sedan, and expects EVs to make up 25% of its total sales in the next five years.
BMW, which is aiming for at least half of its global sales to be zero-emission vehicles by 2030, expects adoption of clean vehicles in India to be fast, according to Pawah.
In 2022, BMW's total sales in India rose about 35% to nearly 12,000 cars, its highest ever. But it still lags Mercedes, which posted a record year in India with 41% growth in sales with close to 16,000 cars.
(Reporting by Nathan Gomes in Bengaluru; Editing by Aditi Shah and Krishna Chandra Eluri)
Last Updated on February 4, 2023
Great Deals on Used Cars
View All Used Cars
- 66,264 km
- Diesel
- Manual

- 49,360 km
- Diesel
- Manual

- 2,322 km
- Petrol+CNG
- Manual

- 50,000 km
- Diesel
- Automatic

- 42,000 km
- Petrol+CNG
- Manual

- 62,246 km
- Petrol
- Automatic

- 67,000 km
- Diesel
- Manual

- 50,561 km
- Petrol
- Manual

- 57,000 km
- Petrol
- Manual

- 25,000 km
- Petrol
- Automatic
Upcoming Cars










Upcoming Bikes










Explore More
Latest News
Related Articles

-19696 second ago
The brand is offering free service support through its dealer network in Chennai and other affected areas.

-16902 second ago
Toyota and its dealer partners have set up a special emergency helpline number and have a deployed the Hilux pickup for rescue and movement of submerged vehicles

-6582 second ago
Starting from December 8, 2023 customers affected by the flash floods can avail free RSA, engine check-ups and other service benefits at the Yamaha service centers

-4095 second ago
MG Motor India has introduced a December Fest sale with sizable benefits across its lineup with offers valid until December 31

-3192 second ago
Ducati said that the price increase was due to a rise in operational costs and will affect select motorcycles on sale

37 minutes ago
The Q6 e-Tron will boast an 800-volt electrical system, a 100 kWh battery offering a range of 373 miles, and dual electric motors generating up to 510 horsepower

16 hours ago
The made-in-India sport bike is powered by a 457 cc parallel-twin engine that puts out a peak 47 bhp.

17 hours ago
The new Triumph Bonneville Stealth Editions come with special hand-painted colours that change hues depending on the light

18 hours ago
The W175 Street gets alloy wheels and tubeless tyres, aside from new paint finishes

9 days ago
The news of Rossi's foray into the WEC arrives amid the release of the series' provisional 2024 entry list, featuring 19 cars in the Hypercar class and 18 in LMGT3

26 days ago
Level 3 autonomous driving will allow drivers to take their eyes off the road in certain driving environments.

28 days ago
The actor shared photos of her taking delivery of the brand-new BMW on her social media account. The model is a 630i M Sport Signature edition.
