Hero Electric Optima HX Introduced With Cruise Control

Hero Electric, India's largest electric two-wheeler manufacturer, has introduced the all-new Hero Electric Optima HX with new features. The city speed electric scooter will now be equipped with cruise control, that will reflect on the upgraded speedometer once activated. The cruise control feature will allow the rider to maintain a constant speed for comfortable riding. The rider can press the cruise control button to activate the function to maintain a desired speed. Once activated, the speedometer will reflect the cruise control symbol, and it can be deactivated by braking or twisting the throttle. Prices for the Hero Electric Optima HX begin at Rs. 55,580 (Ex-showroom) after the revised FAME 2 subsidy across the company's dealerships.

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Sohinder Gill, CEO - Hero Electric, says the company's R&D department is constantly working on new innovations to offer value-added services on the Hero Electric two-wheelers.

Commenting on the development, Sohinder Gill, CEO, Hero Electric, said, "Our R&D has been constantly working on practical and uncomplicated innovations to offer value-added features on the Hero bikes to make the ride easy and enjoyable. Some of these features like cruise control become an integral part of the bike while some others like Bluetooth, GPS connectivity are left to the choice of the customer. These are small steps in our journey to create connected bikes that are safe, convenient and also a pleasure to ride."

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Hero Electric is India's largest electric two-wheeler manufacturer.

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According to a statement from the company, Hero Electric is now expanding its existing R&D facilities to manufacture the next generation of low-speed, city speed and high-speed vehicles for discerning consumers. Hero Electric says the company is also working to enable a robust EV infrastructure in India by doing expansive investment in innovative technological inventions. The company will launch a new tech centre with state-of-the-art equipment, expand the R&D team, and recruit new talent for powertrain development and vehicle design. In the coming years, Hero Electric says the company will focus on Internet of Things (IoT), energy efficiency, connectivity and user-interface product verticals as part of the brand's connected vehicle strategy.