Hero MotoCorp enters Turkey; launches three vehicles
Hero MotoCorp has also announced a partnership with Asya Makina (Asya Dis ticaret ve makina san ltd sti) of Turkey to bring its two-wheelers to the country. Under the alliance, Asya Makina- a subsidiary of the Soysal Group, has been appointed as the distributor of Hero MotoCorp range of two-wheelers in Turkey. The alliance will help Hero vehicles to be sold through a network of about 50 outlets spread across Turkey.
Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp, inaugurated the Hero-Asya dealership at Camlica in Istanbul today. Mr. Munjal also launched brand 'Hero' in the presence of Mr. Uysal Soysal, Chairman of the Board of Directors of Soysal Group, and introduced the 125cc motorcycle - 'Glamour', the 150cc bike Thriller and the 100cc scooter Pleasure - all the three products compatible with Euro III emission norms. These three models are also being showcased at the Hero-Asya stall at the ongoing Auto Show here.
Speaking at ceremony, Mr. Munjal said, "The commencement of our operations in Turkey is a significant milestone in our overall global expansion plans. We are aware that Turkey has a strong bikes market where customers value quality products, and our vision is to provide convenient, fuel-efficient mobility to every two-wheeler customer across Turkey. It also gives me immense pleasure to announce the choice of Soysal Group as our partner in this market. I am sure with their rich experience in this region and knowledge of the local customer, we will be able to achieve our immediate short-term goal of 5% market share in Turkey. Going forward, we will also be bringing more bikes from our wide-ranging portfolio.
"We are targeting to be present in as many as 50 global markets by the year 2020, with over a million unit sales coming from overseas sales. Therefore, our launch in Turkey is a significant move as part of our long-term strategy," he added.
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