India Bound New Audi A8 Luxury Sedan Unveiled
Cyrus Dhabhar
1 min read
Jul 11, 2017, 08:33 PM
Key Highlights
- New A8 will make it to India in 2018
- New A8 features all new exterior design with end-to-end OLED tail lamps
- New A8 interior is simple yet tech laden with large LCD control panels
Audi has officially taken the wraps off the new A8 luxury sedan. The unveil took place at the first ever Audi Global Summit in Barcelona. The new Audi A8, now in its fourth generation, gets an all new exterior design language and an all new and ultra luxurious interior with huge impetus on future technology and connectivity. The new generation Audi A8 will also be capable of advanced Level 3 autonomous driving, the first of its kind for any automobile globally. The new Audi A8 will also support future autonomous driving features like parking pilot, garage pilot and traffic jam pilot. As expected, the Audi A8 gets the Quattro driveline as standard giving it permanent all-wheel-drive.
Watch New Audi A8 First Look:
(New Audi A8 Profile)
In terms of exterior design, the new Audi A8 takes its inspiration from the Prologue concept that was showcased back in 2014. The new A8 features the new front end design with a large single frame grille and laser headlamps. The look of course, as is usually the case with the German luxury automaker, is evolutionary and not a big change from the previous generation. That said, it does look a lot more muscular and instantly recognisable from the last generation A8. The new A8 also gets a very distinct front daytime running light design combined with the matrix headlamps.
(New Audi A8 Rear Design)
From the side, the Audi A8 now features a much lower shoulder line that accentuates the width of the new luxury sedan. The new car also gets a set of split 5 spoke alloy wheels and buyers will be able to choose from a few other designs too. The new Audi A8 will feature two length options, the standard A8 with 5170 mm or the A8L with an additional 130 mm. India will only get the A8 L as it always has. The rear is the most distinctive and offers the most differentiated look as compared to any other luxury car or any other Audi in the past. The angled rear end features a new tail lamp design with an end-to-end tail lamp that features OLED tech and a very very cool lighting pattern. This end to end tail lamp feature should eventually extend to other Audi models of the future too.
(New Audi A8 Dashboard)
Moving on to the interior, the new Audi A8 features a simple cockpit design and a very horizontally oriented dashboard. The Audi A8 features screen based controls for most of the functions. These screens also turn off and integrate into the black surface giving the A8 a very minimalist design language. The gloss black surfaces on the interior are complimented with a high mounted wood accent piece that runs across the dashboard and into the side panels. One of the other signature features of the new A8 is the new steering wheel design, the likes of which we haven't seen before. The uniquely styled steering wheel is complimented by steering mounted touch controls and silver accents.
(New Audi A8 Rear Seats)
Considering the fact that the Audi A8 is a luxury sedan that is usually chauffer driven, Audi has paid more attention to the rear seats. Buyers can choose the optional 'relaxation seat' in the A8 L that comes with four different adjustment options and a footrest. The footrest will also have an inbuilt massager that can massage and warm the soles of the feet, all of which is incorporated into the front passenger seat. Rear seat luxury continues with matrix LED reading lamps, seat massagers and coolers and a centrally mounted OLED display that will act as a remote control for the car's infotainment systems.
(New Audi A8 Front Design With Matrix Headlamps)
To begin with, the Audi A8 will get 6-cylinder petrol and diesel engines. Eventually, Audi will launch V8 petrol and diesel engines while the top of the line model will be the W12. There will also eventually be a powerful S8 variant. The new A8 will also get a hybrid or electrified version sometime in the future. Expect the new Audi A8 to make it to India sometime next year and cost upwards of Rs 1 Crore.
Related News
3 mins read
Audi SQ8 Launched In India At Rs 1.78 Crore
2 mins read
Audi SQ8 India Launch On March 17 
Popular Audi Models
Latest Cars
Upcoming Cars
Latest News
car&bike Team | Jun 16, 2026Second-Gen Kia Sonet Spied Testing In India; Debut Likely In 2027The second-gen Sonet is expected to switch over to the K1 platform also featured in the Syros and the new Hyundai Venue.1 min read
car&bike Team | Jun 16, 2026Harley-Davidson X440 Prices Increased By Up To Rs 5,000The mid-spec S trim and the range-topping T variant have witnessed a price hike.2 mins read
Jaiveer Mehra | Jun 16, 20262026 Mercedes-AMG GLE 63 S, GLS 63 Debut With New Flat-Plane Crank V8New AMG 63 variants of the GLE and GLS round out the performance range of Mercedes’ SUVs.1 min read
Jafar Rizvi | Jun 16, 2026Hero Xpulse 421 Spotted Testing At Khardung LaHero MotoCorp first previewed its larger-capacity Xpulse adventure motorcycle through design sketches at EICMA 2024. Now, the clearest spy shots of the upcoming Xpulse 421 yet have surfaced online, revealing several production-bound details for the first time.1 min read
car&bike Team | Jun 15, 2026E20 Fuel: ICICI Lombard Clarifies Insurance Coverage Remains UnaffectedThe insurer's statement comes after reports suggested E20-related damage claims could be rejected, with the company now stating that fuel type is not a determining factor in claim admissibility.3 mins read
car&bike Team | Jun 15, 2026Hero Splendor+, HF Deluxe Flex Fuel Models Offered With Rs 4,000 DiscountHero MotoCorp has announced a Rs 4,000 discount on the newly launched Splendor+ Flex Fuel and HF Deluxe Flex Fuel motorcycles.2 mins read
Preetam Bora | Jun 15, 20262026 Yezdi Scrambler Review: The Update That Changes EverythingThe Yezdi Scrambler gets a comprehensive update with an updated engine, revised chassis, reduced weight and proper features list. Does it deliver? Here’s our take.1 min read
Preetam Bora | Jun 10, 20262026 BMW F 450 GS Review: A True GS - But Should You Buy It?The GS badge on a BMW means something and always has. Can the new made-in-India BMW F 450 GS truly live up to that legacy? We spent a few days getting familiar with the F 450 GS to see if it’s worth a buy.12 mins read
Jaiveer Mehra | Jun 10, 20262026 Tata Altroz Long-Term Review: Initial Impressions After 45 DaysTata’s premium hatchback brings a lot to the table, but some rough edges are still apparent.4 mins read
Seshan Vijayraghvan | Jun 9, 2026Renault Duster 1.0-Litre Turbo Review: Small Engine, More Than Enough PerformanceThe Renault Duster's TCe100 engine is the 1.0-litre turbo petrol that makes 99 bhp and 166 Nm of peak torque. And it only comes with a 6-speed manual.6 mins read
Seshan Vijayraghvan | Jun 8, 20262026 Tata Tiago EV Review: Small EV Gets Big ImprovementsThe 2026 Tata Tiago EV promises a sharper design, segment-first features at sub-Rs. 10 lakh price point, and better real-world range. But does it deliver?1 min read