Mercedes-Benz India continues to be the highest selling luxury carmaker in the country in the last two quarters selling 7573 units in the January-June period. The company has again outperformed its German counterpart, BMW that recently announced its highest ever H1 sales in India selling 5570 units in the January-June period. Mercedes-Benz India recorded a year-on-year (YoY) growth of 56 per cent when compared to the corresponding period a year ago. The German carmaker claims that the robust sales in Q2 were achieved despite significant headwinds like the global supply side challenges that led to longer waiting periods and continuous increase in its operating costs.
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Martin Schwenk, Managing Director & CEO, Mercedes-Benz India.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, "Our highest ever Q2 is a result of the positive customer sentiments, a young product portfolio across segments and successful roll-out of Retail of the Future. This sales record becomes even more significant against the backdrop of continued supply side challenges, triggered by global developments and also local market challenges. It is highly satisfying to witness the unmatched aspiration and desire for a Mercedes-Benz, resulting in consistent demand for our attractive products across segments and body types."
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The Mercedes-Benz E-Class has been one of the bestsellers for the German brand in India.
Mercedes-Benz India has launched a slew of new models in the last three quarters including entry level models like the new A-Class and GLA along with other models like the locally assembled S-Class, the new E-Class facelift and the C-Class among others. The Mercedes-Benz E-Class and GLC SUV have been the bestsellers for the brand for a long time while the new entry level models too have contributed significantly to the carmaker's overall sales. The company has also witnessed good demand for the GLE SUV and AMG models.
