The Dubai International Motor Show has undergone a rebranding exercise, being named No Filter DXB. The biennial automobile show has also shifted to Dubai Harbour from its earlier location at the Dubai World Trade Centre. This revamped avatar is more a lifestyle event, displaying multiple varieties of supercars and high-octane models along with antique models too. The Ineos Grenadier 4x4 prototype model was also shown for the first time here. The RedBull Drift Zone has been a key attraction here as well.
The supercar parade on Saturday was a huge attraction of No Filter DXB, comprising of Porsches, Lamborghinis and McLarens among other models. The four-day event came to an end with this stirring supercar show, drawing 200+ motorbikes, superbikes, and custom cars, that explored JBR, Dubai Harbour, and JLT. Gargash Motors took part with a convoy comprising of the brand new Mercedes-AMG G 63 Golden Jubilee Edition, that was launched at No Filter DXB and only 50 units will be produced. The parade was led by the company in commemoration of the 50th anniversary of the UAE.
The president and founder at Group 63, the club for AMG owners in Dubai, Khalid Al Mulla, drove his Jannarelly D1 Trofeo at the parade in a bright shade of red. He also picked a matte black Bugatti Chiron as his favourite supercar model at the parade. Several supercars were seen from brands like Aston Martin, Ferrari, Bentley, Alfa Romeo, and more. Motorbikes from BMW, Aprilia, Harley-Davidson, Ducati, Indian Motorcycles, Honda, KTM, MV Agusta, Suzuki, Royal Enfield, Yamaha and Motot Guzzi were also seen.
Some of the vehicles shown at the event included the new Range Rover, Bentley Mulliner GT, Nissan Ariya, and the Lamborghini Centenario along with the BMW iX. Roll DXB was a dedicated stand with live performances and skating lessons along with a graffiti competition called Art Attack. Other attractions included the Skate Park from Oakley and the NFT boutique from Jumy. There were food options from Ting Irie, Nikki Beach, and 25H Hotel.
