Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources
Aurora Innovation Inc Chief Executive Chris Urmson recently outlined several options for the self-driving tech firm to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp, Bloomberg News reported on Friday.
Many electric-vehicle and self-driving startups that had raised cash easily through IPOs and mergers with blank-check firms during the market boom are now scrambling to launch vehicles and burning cash rapidly amid a bleak economy and supply-chain snarls.
Reuters reported in 2020 that Apple was moving forward with its self-driving car technology and was targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology.
Microsoft, on the other hand, has invested in San Francisco-based self-driving car maker Cruise, which is valued at $30 billion and counts General Motors Co as a majority stakeholder.
Urmson, who co-founded Aurora after running Google owner Alphabet Inc's self-driving car project, also floated measures including cost cuts, taking the company private and spinning off or selling assets, the report said, citing an internal memo.
Aurora declined to comment.
Shares of the company closed 15% higher on Friday, but have lost nearly 80% this year, in a sign of its struggles since going public late last year with a blank-check firm. It has a market cap of about $2.4 billion.
Last month, Aurora said it would delay the delivery of its scalable autonomous freight trucks by a year to the first half of 2024, citing supply constraints.
Other options Urmson suggested in the memo were to buy companies in the sector with $150 million to $300 million of cash, and to freeze hiring and lay off employees, the Bloomberg report said.
Latest News
Bilal Firfiray | Mar 19, 2026BMW M2 CS Launched In India At Rs 1.66 Crore; Available In Very Limited NumbersThe most powerful M2 has landed here in India, and it will be sold in very limited numbers. With almost 530bhp on tap, the M2 CS is the most hardcore version of the M2 yet.1 min read
car&bike Team | Mar 18, 20262026 Renault Duster Hybrid Sold Out For 2026Renault has paused bookings for the Duster hybrid after it sold out for 2026, with prices set to be announced around Diwali this year.2 mins read
car&bike Team | Mar 17, 2026Audi SQ8 Launched In India At Rs 1.78 CroreThe SQ8 slots between the standard Q8 and the RS Q8 in the brand’s India lineup.3 mins read
car&bike Team | Mar 17, 2026Tata Sierra Gets A 5-Star Safety Rating In Bharat NCAP Crash TestsThe new compact SUV from Tata Motors has scored 5-Stars in both Adult Occupant Protection and Child Occupant Protection in the recent Bharat NCAP crash tests.1 min read
car&bike Team | Mar 17, 2026BYD Sealion 7 First Anniversary Edition Launched With Free Home Charger And Extended WarrantyThe BYD Sealion 7 First Anniversary Edition and its benefits will be valid only for the first 1,100 customers or bookings made until April 30, 2026, whichever comes first.1 min read
car&bike Team | Mar 17, 20262026 Renault Duster: In PicturesThe Renault Duster has been launched in India with prices starting at Rs 10.29 lakh. Let’s take a closer look at the compact SUV.3 mins read
Seshan Vijayraghvan | Mar 10, 20262026 Mercedes-Benz CLA Electric Review: It’s Properly Good!The CLA moniker has returned but in an electric avatar. As impressive as it is, can this baby EQS become a success story?9 mins read
Bilal Firfiray | Mar 9, 2026Citroen C3X Review: 3 Reasons To Buy & 3 Reasons To AvoidThe C3X, with its refined turbo-petrol engine and improved features, deserves your attention. Here’s what works, what doesn’t, and whether it’s worth your money.1 min read
Bilal Firfiray | Feb 28, 2026Tata Punch EV Facelift Review: More Range, More Sense, Less MoneyThe Tata Punch EV facelift gets a bigger 40 kWh battery, faster 60 kW DC charging, improved thermal management, and better real-world range, and all of that at a lower introductory price. But does it become a more complete package now?6 mins read
Preetam Bora | Feb 24, 2026Hero Destini 110 Review: Simplicity, RefinedThe Hero Destini 110 is a no-nonsense commuter that is simple, comfortable and above all, fuel efficient. In 2026, when buyers are spoilt for choice, is it good enough to consider?6 mins read
Preetam Bora | Feb 23, 2026TVS Apache RTX Road Test Review: Redefining the Entry-Level ADVAfter spending some time with the TVS Apache RTX in traffic, the daily commute, as well as on open highways, one thing becomes clear: the RTX is trying to redefine the entry-level ADV segment. But is it without fault?1 min read

















































































































