Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources
Aurora Innovation Inc Chief Executive Chris Urmson recently outlined several options for the self-driving tech firm to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp, Bloomberg News reported on Friday.
Many electric-vehicle and self-driving startups that had raised cash easily through IPOs and mergers with blank-check firms during the market boom are now scrambling to launch vehicles and burning cash rapidly amid a bleak economy and supply-chain snarls.
Reuters reported in 2020 that Apple was moving forward with its self-driving car technology and was targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology.
Microsoft, on the other hand, has invested in San Francisco-based self-driving car maker Cruise, which is valued at $30 billion and counts General Motors Co as a majority stakeholder.
Urmson, who co-founded Aurora after running Google owner Alphabet Inc's self-driving car project, also floated measures including cost cuts, taking the company private and spinning off or selling assets, the report said, citing an internal memo.
Aurora declined to comment.
Shares of the company closed 15% higher on Friday, but have lost nearly 80% this year, in a sign of its struggles since going public late last year with a blank-check firm. It has a market cap of about $2.4 billion.
Last month, Aurora said it would delay the delivery of its scalable autonomous freight trucks by a year to the first half of 2024, citing supply constraints.
Other options Urmson suggested in the memo were to buy companies in the sector with $150 million to $300 million of cash, and to freeze hiring and lay off employees, the Bloomberg report said.
Latest News
Jaiveer Mehra | Mar 1, 2026Mahindra XEV 9e Cineluxe Edition Launched At Rs 29.35 LakhNew special edition of the 9e electric SUV is based on the fully-loaded 9e Pack 3 but costs about Rs 1.15 lakh less.2 mins read
Jaiveer Mehra | Mar 1, 2026New Mercedes-Benz V-Class Makes India Debut; Launch TomorrowUnlike the previous diesel-only V-class, the latest model will be offered with petrol and diesel engine options.1 min read
car&bike Team | Feb 28, 2026Zero-Dep Cover: The Renewal Add-on That Ensures You Don’t Pay for Parts1 min read
car&bike Team | Feb 28, 2026Toyota Land Cruiser, Lexus LX Recalled Over Transmission Malfunction RiskThe recall affects 969 units of the Toyota Land Cruiser and 117 units of the Lexus LX.1 min read
Jaiveer Mehra | Feb 27, 2026New Tata Tiago EV Spied Testing On Indian Roads: Enhanced Range Incoming?Launched in India in 2022, the Tiago EV received a notable update last year, adding in newer features and some styling tweaks.3 mins read
car&bike Team | Feb 27, 2026VLF Mobster 135 Price Hiked As Introductory Offer EndsThe Mobster 135 is now priced at Rs 1.37 lakh (ex-showroom), which marks an increase of Rs 7,000.2 mins read
Bilal Firfiray | Feb 28, 2026Tata Punch EV Facelift Review: More Range, More Sense, Less MoneyThe Tata Punch EV facelift gets a bigger 40 kWh battery, faster 60 kW DC charging, improved thermal management, and better real-world range, and all of that at a lower introductory price. But does it become a more complete package now?6 mins read
Preetam Bora | Feb 24, 2026Hero Destini 110 Review: Simplicity, RefinedThe Hero Destini 110 is a no-nonsense commuter that is simple, comfortable and above all, fuel efficient. In 2026, when buyers are spoilt for choice, is it good enough to consider?1 min read
Preetam Bora | Feb 23, 2026TVS Apache RTX Road Test Review: Redefining the Entry-Level ADVAfter spending some time with the TVS Apache RTX in traffic, the daily commute, as well as on open highways, one thing becomes clear: the RTX is trying to redefine the entry-level ADV segment. But is it without fault?1 min read
Girish Karkera | Feb 20, 2026Road Test: 2025 VinFast VF7 AWD Sky InfinityFlagship all-electric SUV from the Vietnamese car maker gets most of the basics right.1 min read
Jaiveer Mehra | Feb 18, 2026New BMW X3 30 Vs Mercedes-Benz GLC 300: Midsize Luxury SUV FaceoffWith the new X3 30, BMW has a direct competitor to the petrol GLC 300, but which is the luxury SUV for you?1 min read

















































































































