Self-Driving Tech Firm Aurora Mulls Sale To Apple Or Microsoft - Sources
Aurora Innovation Inc Chief Executive Chris Urmson recently outlined several options for the self-driving tech firm to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp, Bloomberg News reported on Friday.
Many electric-vehicle and self-driving startups that had raised cash easily through IPOs and mergers with blank-check firms during the market boom are now scrambling to launch vehicles and burning cash rapidly amid a bleak economy and supply-chain snarls.
Reuters reported in 2020 that Apple was moving forward with its self-driving car technology and was targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology.
Microsoft, on the other hand, has invested in San Francisco-based self-driving car maker Cruise, which is valued at $30 billion and counts General Motors Co as a majority stakeholder.
Urmson, who co-founded Aurora after running Google owner Alphabet Inc's self-driving car project, also floated measures including cost cuts, taking the company private and spinning off or selling assets, the report said, citing an internal memo.
Aurora declined to comment.
Shares of the company closed 15% higher on Friday, but have lost nearly 80% this year, in a sign of its struggles since going public late last year with a blank-check firm. It has a market cap of about $2.4 billion.
Last month, Aurora said it would delay the delivery of its scalable autonomous freight trucks by a year to the first half of 2024, citing supply constraints.
Other options Urmson suggested in the memo were to buy companies in the sector with $150 million to $300 million of cash, and to freeze hiring and lay off employees, the Bloomberg report said.
Latest News
Jaiveer Mehra | Apr 21, 2026Hyundai Ioniq 3 Electric Hatchback Revealed; Smallest Ioniq EV Offers Up To 496 km RangeProduction-ready electric hatchback is offered with a pair of battery packs and the first Hyundai model for Europe to get the Android-based Pleos infotainment system.1 min read
Jaiveer Mehra | Apr 21, 20262026 Kia Syros Drops ADAS; Features Also Deleted From Base VariantKia has also made changes to the feature list of the Syros with the model year update, with top variants dropping some kit.1 min read
Bilal Firfiray | Apr 20, 2026Electric Mercedes-Benz C-Class Revealed; Claims Up To 762km Of RangeMercedes-Benz has revealed the all-new electric C-Class, which shares its underpinnings with the new GLC EV and offers 762km of claimed range, 480bhp and 10-minute fast charging.2 mins read
Jafar Rizvi | Apr 20, 2026MG Windsor EV Commute Variant Launched At Rs 13.49 Lakh: Check Out Features, ImagesThe Commute variant sits below the Excite trim of the Windsor EV and is essentially for fleet buyers.2 mins read
Amaan Ahmed | Apr 20, 2026New Renault Duster Bags Five Stars In Latest Bharat NCAP Crash Tests: Check DetailsThe all-new Duster -- which secured five stars for adult as well as child protection -- is the first Renault to be tested under India's own new car assessment programme.3 mins read
car&bike Team | Apr 20, 2026BMW F 450 GS Pre-Booking Started; India Launch on 23 AprilBMW Motorrad's most anticipated mid-displacement adventure tourer opens pre-bookings ahead of its 23 April India launch.2 mins read
Preetam Bora | Apr 20, 2026Hero Destini 110 Vs TVS Jupiter 110 Comparison ReviewThe Hero Destini 110 and the TVS Jupiter 110 both sit in the same price bracket and target the same buyer. But they take different approaches. Which 110 cc scooter should you buy?9 mins read
Amaan Ahmed | Apr 15, 2026Kinetic DX+ Review: Pure Nostalgia Can Only Take You So FarNo smoke, no two-stroke – the reborn Kinetic relies heavily on the charm of the original’s design to sway buyers, but can it offer genuine substance to go with the style?12 mins read
Janak Sorap | Apr 10, 2026Triumph 350 Range First Ride Review: More Affordable, More Refined, Still Fun?Triumph’s shift to 350cc aims to cut costs, but does it affect the ride experience?5 mins read
car&bike Team | Apr 7, 2026Flying Flea C6 Review: Royal Enfield’s Electric Gamble?The C6 is the beginning of Royal Enfield's EV journey under the Flying Flea brand. Does it make a strong impression? Read on.8 mins read
Janak Sorap | Mar 31, 20262026 Royal Enfield Guerrilla 450 Apex – First Ride Review: The Update That Changes EverythingAfter riding the updated 2026 Royal Enfield Guerrilla 450 for a round trip of over 140 km from Guwahati to Shillong, the new Apex variant feels like the version of the Guerrilla 450 that should have existed from day one.6 mins read


















































































































