Shriram Automall Partners With Ashok Leyland For Used CV Business

Pre-owned vehicle and equipment buyer, Shriram Automall has partnered with Ashok Leyland to launch a new platform for pre-owned commercial vehicle business. The company has come up with a Phygital platform that will facilitate an exchange, disposal and purchase of old commercial vehicles from the CV maker. Shriram Automall aims to organise the pre-owned vehicle market by leveraging its digital auction ecosystem along with over 100 physical Automalls spread across the country. The company will provide its online, offline auction platforms to all potential buyers approaching dealers of Ashok Leyland to sell their used vehicles and purchase new vehicles with quick turnaround time and will try to offer best resale value and hassle free processes.

Also Read: Shriram Automall Partners With Daimler India For Used CV Business

Sameer Malhotra, CEO, Shriram Automall India Limited (SAMIL) said: "It gives us immense pleasure to collaborate with Ashok Leyland to mark their entry into the pre-owned vehicle market. SAMIL is living up to the mission to bring innovative digital solutions to enhance the customer experience to the next level. Through the OEMs expertise of the Commercial Vehicle Segment and our Phygital auctions platforms which include more than 100 Automall network strength spread across India, we aim to create all-inclusive mobility solutions for buyers and sellers."

Shriram Automall will provide auction service on both online and offline platforms.

Sanjeev Kumar, Head - MHCV, Sales and Network, Ashok Leyland, said, "We are glad to associate with Shriram Automall for the used vehicle market. Our knowledge of the commercial vehicle segment and Shriram's existing customer base in the used vehicle space, will together aim to create a larger ecosystem for customers, staying true to our brand promise of 'Aapki Jeet. Hamari Jeet.'

Customers can also avail services like parking, logistics, trade finance and insurance from Shriram Automall which makes the asset procurement process easier. Last month, Shriram Automall also joined hands with Daimler India Commercial Vehicles (DICV) to expand its used vehicle exchange business in the commercial vehicle (CV) space on both online and offline auction platforms.