U.S. Auto Sector Outlook Is Softening, Says Analyst John Kemp

U.S. motor manufacturing has been a rare bright spot amid a worldwide slowdown in the auto sector and a cooling in the rest of U.S. industry, but there are signs U.S. automakers could now be running into headwinds as well.
U.S. motor vehicle and parts production was up by 3.7% in the three months from May to July compared with the same period a year earlier, according to data from the Federal Reserve.
By contrast, production in the rest of the manufacturing was down by 0.3% in May-July compared with a year ago, the fastest decline since September-November 2016.
U.S. automakers had a tough time in the second half of 2018 and the first four months of 2019, but output, employment and sales all started to pick up from the end of April.
U.S. automakers and dealers successfully pushed through further price rises, extending a trend that started in early 2018.
New vehicle prices were up 0.9% in the three months from March to May compared with a year earlier, the fastest year-on-year increase since September-November 2013.
But price increases have started to run into consumer resistance.
The proportion of consumers saying now is a "bad time to buy" a new vehicle because "prices are high" has been creeping up in the University of Michigan's monthly survey of consumers.
New vehicle sales were flat in the three months May-July compared with the same period in 2018, according to the U.S. Bureau of Economic Analysis.
Motor vehicle and parts wholesalers have been left carrying inventories equivalent to 1.77 months of sales at the current rate in June, up from 1.55 months in the same month a year ago.
Auto dealers have been left holding a stock of unsold vehicles from previous model years and are resorting to more aggressive discounting to clear the glut.
"The inventory glut reflects a continued cooling of the U.S. auto market," according to the Wall Street Journal ("Dealers dangle deals to move outgoing models", WSJ, Aug. 16).
"Sales remain relatively healthy, but auto makers haven't adjusted their production schedules quickly enough to account for slowing demand, leading to a backup of outgoing model-year vehicles."
New vehicle sales prices (including discounts) fell sharply in July, as dealers tried to shift ageing models.
U.S. motor manufacturers will likely have to slow production in the remainder of the year to control inventory and protect pricing.
If growth in auto manufacturing slows or turns negative, it will have a knock-on effect throughout the supply chain and on employment.
And if auto output slows, the faltering economic expansion will become even more dependent on continued growth in the services sector and a recovery in the rest of manufacturing.
(John Kemp is a Reuters market analyst. The views expressed are his own)
Latest News
car&bike Team | Feb 3, 2026China Mandates Fitting of Mechanical Door Handles On New Cars From 2027Vehicles already on sale to be given an additional 2 years to conform to the new norms.2 mins read
car&bike Team | Feb 3, 2026Mercedes-Benz CLA EV India Debut In April 2026The new-gen CLA, in its all-electric avatar, was globally unveiled in March 2025.1 min read
car&bike Team | Feb 3, 2026Two-Wheeler Sales January 2026: Hero MotoCorp, TVS, Royal Enfield, Suzuki Report Sustained GrowthMost brands have reported year-on-year growth in the first month of CY26.4 mins read
car&bike Team | Feb 2, 2026Car Sales January 2026: Six Marutis in Top 10, But Tata Nexon Takes Top SpotTata Motors sold 23,365 units of the Nexon, creating a clear gap to the Maruti Suzuki Dzire, which finished second with 19,629 units.1 min read
car&bike Team | Feb 2, 2026Maruti Suzuki Victoris Crosses 50,000 Sales Milestone In 4 monthsThe compact SUV launched at the onset of festive season has crossed the 50,000 sales mark in about 4 months1 min read
car&bike Team | Feb 2, 2026Maruti Suzuki Announces Price Protection Amid Long Waiting PeriodsCountry’s largest carmaker has said that prices of the cars will not be increased for customers who have already made the bookings1 min read
Preetam Bora | Feb 2, 2026TVS NTorq 150 Road Test Review: Bigger, Better & More Efficient!We test the new TVS NTorq 150 out in the real world to get a sense of what it offers in terms of performance, dynamics and fuel economy.7 mins read
Bilal Firfiray | Jan 21, 2026Tata Punch Facelift Review: New Turbo Engine; Same Old SoulWith the update, the Tata Punch facelift retains its character of being a healthy runabout, which is perfect for Indian roads. But have these changes made it any better?7 mins read
Amaan Ahmed | Jan 17, 2026Bajaj Chetak C25 First Ride Review: Basic, Likeable E-Scooter For First-Time RidersThe Chetak C25, in quite a few ways, is poles apart from the larger and more powerful 30 and 35 Series models, but in its mannerisms, it is very much a Chetak.8 mins read
Bilal Firfiray | Jan 9, 2026Toyota Urban Cruiser Hyryder: 10,000 km Long-Term ReviewAfter spending over three months and 10,000 km with the Toyota Urban Cruiser Hyryder Hybrid, we were impressed by its real-world mileage, seamless hybrid, practical comfort, and Toyota reliability. Is it the best C-SUV then?5 mins read
Seshan Vijayraghvan | Jan 8, 20262026 Mahindra XUV 7XO Review: Big On Tech, Bigger On ComfortThe new Mahindra XUV 7XO is flashier, feature packed, and comes with more advanced tech. But are the changes just incremental or actually substantial?1 min read





















































































































