Yamaha Confirms Participation At EICMA 2021

Yamaha has become the latest two-wheeler brand to confirm participation at this year's edition of the EICMA motorcycle show in Milan. EICMA or Espozione Internazionale Ciclo e Motociclo, Accessori is the biggest two-wheeler exposition in the world, and will be held from November 23 to November 28, 2021. Next year will be the 78th edition of the annual motorcycle show. The 2020 edition of the EICMA show was cancelled following the global outbreak of the COVID-19 pandemic. In fact, 2020 was supposed to be the 78th edition, but now this year's edition will be the 78th edition. The first edition of EICMA was held in 1914.

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The Ducati Streetfighter V4 was voted the most beautiful bike at the 2019 EICMA show

The confirmation from Yamaha comes as a major boost to the event after fears last year's cancellation could deter two-wheeler manufacturers from returning to this year's event. EICMA is considered the leading annual gathering of the industry's major manufacturers and traders. Most brands unveil and make the world premiere of a series of new models at the EICMA show every year. After the cancellation of the 2020 EICMA show, many manufacturers turned to online methods to launch their 2021 ranges.

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Indian brands like Hero MotoCorp have been participating at the EICMA show in Milan over the past few years. Pictured is the Hero Xtreme 1.R Concept at EICMA 2019 with Malo Le Masson, Head of Strategy, Hero MotoCorp.

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In fact, BMW Motorrad announced earlier this year, that the brand will no longer participate in international events like the EICMA, held in Milan, or the Intermot, held in Cologne, Germany. Instead, BMW Motorrad has announced that the company will move to digital events, organised virtually as well as privately hosted events to showcase new products. Nevertheless, most manufacturers have chosen to participate at the 2021 EICMA show, and Yamaha has now confirmed its presence at this year's show, saying it's "right" to do its bit to strengthen an event that has become an institution for the global two-wheeler industry over the decades.