Freewheeling With SVP: Has The SUV Strategy Worked For VW India?

Descriptor: It's been a year since the Taigun was launched in India. As part of the India 2.0 strategy, VW took a dive into unfamiliar territory with a new, highly localised SUV for the Indian market. The game plan was always to make in India for the world. With 22,000 cars delivered to customers, VW is gearing up for round two and an anniversary edition Taigun sees the company embark on a new journey of the India 2.0 strategy. We get a chance to speak with Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, who tells us about the company's present strategy and what the future has instore.