Aprilia SR150 Powers Piaggio Sales

Piaggio Vehicles Pvt Ltd. markets and sells Vespa and Aprilia scooters in India. The market response to the Aprilia SR150 has helped Piaggio post strong sales numbers.

By Carandbike Team

1 mins read

Published on October 10, 2017

Highlights

Piaggio sold over 20,000 scooters in the 150 cc segment in two quarters
The Aprilia SR150 is the highest-selling 150 cc scooter
The SR150 shares its engine with the Vespa 150 scooters

Piaggio Vehicles Pvt. Ltd. has posted strong sales growth in the first two quarters of the current fiscal year. In the period from April to September, 2017, Piaggio sold 33,664 two-wheelers, a growth of over 100 per cent over the same period a year ago. Sales of Piaggio's 150 cc scooters, led by the Aprilia SR150, are the main reason for the strong sales numbers. Piaggio also markets and sells Vespa scooters and in the 150 cc scooter segment alone, Piaggio sold 20,353 scooters in the April to September period, compared to just 6,909 scooters in the same period a year ago. PIAGGIO SCOOTER SALES April - Sep 2016 April - Sep 2017 Percentage Growth 125 cc scooters 9,824 13,311 35.49 150 cc scooters 6,909 20,353 194.58 Total Scooters 16,733 33,644 101.06 Also Read: Aprilia SR150 First Ride Review In the up to 125 cc category, Piaggio sold 13,311 scooters, up from 9,824 scooters a year ago, a growth of over 35 per cent. But the 150 cc scooters have posted growth of over 194 per cent in the same period. In fact, Piaggio is now offering a festive season package for the Aprilia SR150 worth Rs. 4,500, which includes free insurance, accessory and roadside assistance. Globally, the Aprilia SR scooter range is available from 50 cc to 300 cc engine options. In India, Piaggio decided to introduce the 150 cc version, considering it's a scooter segment which has no other competitors. The only other 150 cc scooter is also from Piaggio, the Vespa 150, which shares the same engine as the SR150. The Aprilia SR 150 gets large wheels and a powerful 150 cc engine Also Read: Piaggio Registers 120 Per Cent Growth In Scooters The Aprilia SR150 was launched last year and is powered by a 154.4 cc, single-cylinder, air-cooled engine which makes 10.4 bhp power and 11.5 Nm of peak torque. The 150 cc Vespa scooters also share the same engine, and so far there is no other scooter from any manufacturer in the 150 cc segment. With increasing demand in the scooter segment, the strategy to introduce a 150 cc scooter with sporty design seems to have paid off for Piaggio. The Aprilia SR150 is manufactured at Piaggio India's Baramati plant in Maharashtra, and the scooter is priced at Rs. 69,600 (ex-showroom Delhi). Earlier this year, Piaggio launched the Aprilia SR150 Race edition, priced at Rs. 70,288 (ex-showroom Delhi). The Aprilia SR150 Race gets different body colour and graphics.