Audi Mobile Terminal 2017 To Focus On Tier II And Tier III Cities
Highlights
- Luxury carmakers receive substanial demand from smaller Indian cities
- These upcoming markets are crucial to the growth strategies of carmakers
- BMW, Mercedes-Benz, and Jaguar also employ similar approach
Mr Rahil Ansari, Head, Audi India, said, "Customers in non- metro cities reflect similar luxury aspirations as any customer in Mumbai or Delhi. While technology has been the enabler in information accessibility, the dynamism of entrepreneurs and professionals from these regions who aspire to own luxury cars like Audi is vital for us. The Audi Mobile Terminal has been especially designed to fulfill their needs. It takes the Audi brand right to their doorstep as we understand that these customers deserve luxury wherever they are."
BMW India has hosted the 'Experience Tour' across India since 2014. This year, the BMW India Experience Tour will reach a total of 14 cities, including Dehradun, Patna, Guwahati, Lucknow, and Ranchi. Mercedes-Benz and Jaguar also use similar tools to drive into such markets: Performance Tours.
Last Updated on April 22, 2017
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- Audi Mobile Terminal 2017 To Continue Focussing On Tier II And Tier III Cities