Ducati Sales Grow 33 Per Cent In First Quarter Of 2021

Ducati has reported strong sales growth in the first quarter of the current calendar year, continuing the upward trend that began in the second half of 2022, the Italian motorcycle manufacturer announced. During the January to March 2021 period, Ducati delivered 12,803 bikes, recording an increase in sales of 33 per cent, compared to the same period in 2020. Ducati announced in a press statement that sales are also up 2 per cent, compared to the first quarter of 2019. The home market of Italy continues to be the brand's strongest market worldwide.

Also Read: Ducati Reports Positive Cash Flow Despite Challenges In 2020

Ducati CEO Claudio Domenicali says order portfolio (motorcycles to be delivered) at the end of the first quarter has shown 93 per cent growth

"The performance in the first months of 2021 is certainly very positive. Motorcycles delivered to customers in the first quarter of the year grew not only compared to 2020, already impacted by COVID-19, but also compared to 2019. Even more remarkable is the size of the order portfolio (motorcycles to be delivered) at the end of the quarter, which is the best-ever, with an extraordinary 93 per cent growth compared to 2020 and 135 per cent compared to 2019. Enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding," said Claudio Domenicali, CEO, Ducati.

Also Read: Ducati Panigale V2 Review

New Ducati Scrambler Desert Sled is priced at Rs. 10.89 lakh (Ex-showroom)

"The global market situation is positive in the world of two wheels, while the supply and transport sectors are much more complex, with delivery delays and a shortage of various raw materials. This makes it difficult to satisfy all the demand from our passionate customers, but at Ducati we are strongly motivated to do everything we can to reduce the inconvenience caused by this situation. I want to thank all the women and men, who, in Borgo Panigale and in our subsidiaries around the world, are working with great commitment in this period of high seasonality," Domenicali added.

Also Read: 2021 Ducati Scrambler Nighshift, Scrambler Desert Sled Launched In India

Ducati says there's been a strong interest in the 2021 Ducati Multistrada V4

In the January to March, 2021 period, Italy continued to remain Ducati's main market with 2,354 motorcycles delivered, followed by USA with 1,723 motorcycles, and Germany with 1,275 units. The Ducati Scrambler 800 is the best performing in the quarter, while the Multistrada V4 is the model most delivered to customers, followed by the Streetfighter. Ducati has not announced India-specific sales numbers, or the deliveries in Asia and the Asia-Pacific region. Ducati India has yet to launch the Multistrada V4 and the Streetfighter V4 in India.