Erik Buell Is Resurrected With Fuell Electric Bikes

- Flow and Fluid are two models announced under the new company
- Fuell is a new venture of Erik Buell together with two partners
- Both the electric bikes will be launched in the US first
The Erik Buell name seems to have been resurrected, and this time in electric form. Last year, news of Erik Buell's latest venture into the electric bike space had emerged, with two more partners - Francois-Xavier Terry, head of New York-based Vanguard Motorcycles and Frederic Vasseur, founder of Spark Racing Technology. And images of the first two products from the new venture (to be called Fuell) have emerged, with an electric motorcycle called the Flow and another electric bicycle called the Fluid. Both these bikes will be launched first in the US, sometime later in 2019.
Also Read: Erik Buell Enters Electric Bike Segment With New Venture

The Fuell Flow features a hub-mounted electric motor
Fuell's electric motorcycle is called the Flow, and features a hub-mounted electric motor and side-mounted rear shock. According to Fuell, such a configuration eliminates the need for a chain or secondary belt and the subsequent power loss associated with it. The Flow will be available in two variants - one with 11kW (around 15 bhp) and the other with 35kW (around 47 bhp) on tap. The hub mounted motor allows for an internal storage compartment boasting of nearly 60 litres of storage. The Flow also offers smartphone connectivity and charging time is said to be less than 30 minutes on a public charger with a range of 200 km. The Flow will be sold in the US with a price tag of $10,995 (around Rs. 77 lakh).

The Fluid is an electric bicycle with a claimed range of 200 km on a single charge
Along with the Flow will be an electric bicycle called the Fluid, which is expected to be launched later this year with a price of around $3295 (around Rs. 2.3 lakh). The Fluid has two onboard swappable batteries, which helps it achieve a range of 200 km. The Fluid has a claimed charging time of 30 minutes and will be available in two versions - one with a top speed of 32 kmph, and the other with a claimed top speed of 45 kmph.
Erik Buell was a former engineer with Harley-Davidson and founded his own motorcycle company Buell in 1983. Buell Motorcycles in turn was taken over by Harley-Davidson, first which acquired a controlling stake in 1993, and full ownership in 2003. By 2009, Buell Motorcycles ceased to exist, but Erik Buell went on to establish Erik Buell Racing, which also shut shop in 2017. Erik Buell Racing had an India connection with Hero MotoCorp acquiring 49.2 per cent stake in 2013, but despite a few acclaimed superbikes, EBR also shut shop for good with the company's assets liquidated. The latest venture into the electric two-wheeler space with Erik Buell's name will be interesting to see how it unfolds with the Fuell name.
Latest News
Jaiveer Mehra | Dec 31, 2025Hyundai Creta Sales Cross 2 Lakh Units In CY2025Carmaker said the Creta diesel still accounts for over 40 per cent of all units sold, while the share of first time buyers stands at over 30 per cent.1 min read
Carandbike Team | Dec 30, 2025Hyundai Aura, Nios-Based Prime SD & Prime HB Taxis Launched In IndiaCarmaker rebrands fleet models under the Hyundai Prime brand rather than as separate variants of its passenger car range, as it previously did with the Xcent1 min read
car&bike Team | Dec 30, 2025VinFast's V-Green Partners With Hindustan Petroleum To Setup EV Charging StationsV-Green is owned by Pham Nhat Vuong, Chairman of Vingroup Corporation and founder of VinFast.1 min read
Jafar Rizvi | Dec 30, 20252026 Kawasaki Versys 650, Vulcan S, Z650RS Launched: Now E20 CompatibleKawasaki has updated its 650cc range of motorcycles with E20 fuel compatibility and is offering new paint schemes.1 min read
car&bike Team | Dec 29, 2025JSW MG Motor India Extends Assured Buyback Plan To 5 YearsMG has expanded its EV buyback programme, which is also offered for commercial MG ZS EV owners.1 min read
car&bike Team | Dec 29, 2025Ducati XDiavel V4 Launched In India At Rs 30.89 LakhThe XDiavel V4 sits as a cruiser in the Diavel range and will be sold alongside the standard model.2 mins read
Preetam Bora | Dec 30, 2025TVS Orbiter Review: Real-World Performance and Range TestedThe TVS Orbiter is a promising electric scooter promising decent range, practicality and pricing. But is there any reason to avoid it? We spent a few days getting to know it better.9 mins read
Jafar Rizvi | Dec 24, 2025MG Windsor EV 38 kWh Long-Term Report: IntroductionThe Windsor EV has joined our garage, and before it settles into daily duty, I took it out to get a sense of what living with an electric car is like.4 mins read
Seshan Vijayraghvan | Dec 23, 20252026 Kia Seltos Review: Formula Is Spot On, But Is The Timing Right?The 2nd-gen Kia Seltos has arrived, but it has the challenge of facing strong rivals like the Victoris and Sierra. The question is simple - Does it still have what it takes?9 mins read
car&bike Team | Dec 26, 2025Tata Punch EV Long-Term Second Report: Highway Performance, Pros & ConsAfter a week of living with the Tata Punch EV Long Range—including a proper Mumbai-Nashik highway test—we've learned what this little electric SUV is really made of.1 min read
Seshan Vijayraghvan | Dec 22, 20252026 Tata Harrier & Safari 1.5 Hyperion Review: By The Power Of Petrol!The new Tata Harrier and Safari petrol packs a new 1.5-litre TGDI Hyperion engine, but is it an ideal alternative to the diesel version?7 mins read





















































































































