logo
New Delhi
New Cars
New Bikes
Used Cars
Go Green with EV
News & Reviews
Trending on c&b
Sell Your Car
Scrap Your Car
Pre-Delivery Inspection

Registered Office

ADDRESS
Mahindra First Choice Wheels Limited, 602, 6th Floor, Tower - B, Embassy 247, LBS Road, Vikhroli (West), Mumbai - 400083
CONTACT
+91 9606045096
EMAIL
contact@carandbike.com

Who We Are

About UsMerger Scheme CopyNCLT OrderInvestor RelationsTerms and ConditionsPrivacy Policy

Follow Us On

car&bike Youtubecar&bike Twittercar&bike Facebookcar&bike LinkedIn
© Mahindra First Choice Wheels Limited 2025. All rights reserved.

Our Offerings

  • New Cars
  • New Bikes
  • Electric Cars
  • Electric Bikes & Scooters
  • Used Cars
  • Compare Cars
  • Compare Bikes
  • Sell Car
  • Scrap Car
  • Pre Delivery Car Inspection

News & Reviews

  • Latest News
  • Car News
  • Bike News
  • car&bike Reviews
  • Car Reviews
  • Bike Reviews
  • Videos
  • Knowledge Center

Popular Car Brands

  • Maruti Suzuki
  • Tata
  • Hyundai
  • Honda
  • Mahindra
  • Kia
  • BMW
  • Volkswagen
  • Mercedes
  • Land Rover

Popular Car Models

  • Mahindra Thar
  • Kia Seltos
  • Land Rover Defender
  • Hyundai Exter
  • Grand Vitara
  • Toyota Innova Crysta
  • Kia Sonet
  • Range Rover
  • Toyota Fortuner
  • Maruti Suzuki Dzire

Popular Bike Brands

  • Royal Enfield
  • Hero
  • Yamaha
  • BMW Bikes
  • Jawa
  • Honda
  • Bajaj
  • Ola Electric Bikes
  • KTM
  • Harley Davidson

Popular Bike Models

  • Yamaha MT 15
  • Classic 350
  • Royal Enfield Hunter 350
  • Continental GT 650
  • Bajaj Pulsar 150
  • Hunter 350
  • Honda SP 125
  • Bullet 350
  • YZF R15 V4.0
  • Bajaj Pulsar 125
  • Latest News
  • Latest Reviews
  • Car News
  • Bike News
  • Car Reviews
  • Motorsport
  • Bike Reviews
  • Electric

Mahindra and Ford Enter Alliance For Product Development

The two may also cooperate on mobility programs, connected vehicles, and commercial efficiencies. Ford will help establish Mahindra in the global market while the Indian car maker will help the American one to expand its footprint in India.
car&bike Team
car&bike Team
1 min read
2017-09-18 20:47:29
Follow us on
Mahindra and Ford Enter Alliance For Product Development
Key Highlights
  • Mahindra and Ford say they would explore joint product development
  • Mahindra will look to benefit from Fords global reach
  • Ford re-entered the Indian market as Mahindra Ford India in 1995

The Mahindra Group and Ford Motor Company have agreed to explore a strategic alliance in the automotive space – here in India and overseas. The two say they would explore joint product development – though it is not clear if this is specific to India or other markets too. Mahindra will look to benefit from Ford’s global reach and expertise while the Indian car maker’s operating model will help Ford gain more traction in India by accessing its experience in distribution and sourcing. The agreement between the two companies will allow each to leverage their mutual strengths but also outlines some other clear areas of potential partnership. Crucially this includes e-mobility, at a time when most countries are starting to consider a future without petrol or diesel driven vehicles.

The two may also cooperate on mobility programs, connected vehicles, and commercial efficiencies.
Ford will help establish Mahindra in the global market while the Indian car maker will help the American one to expand its footprint in India. Teams from both companies will collaborate and work together for a period of up to three years. Any further strategic cooperation between the two companies will be decided at the end of that period.

mahindra tuv300 vs ford ecosport

Ford and Mahindra say they would explore joint product development

“Ford is committed to India and this alliance can help us deliver the best vehicles and services to customers while profitably growing in the world’s fifth largest vehicle market. Our two companies have a long history of cooperation and mutual respect. The memorandum of understanding we have signed today with Mahindra will allow us to work together to take advantage of the changes coming in the auto industry. The enormous growth potential in the utility market and the growing importance of mobility and affordable battery electric vehicles are all aligned with our strategic priorities.” said Jim Farley, Ford executive vice president and president of Global Markets.

mahindra tuv300 vs ford ecosport

Ford will gain a lot of expertise from the leading UV maker

Dr Pawan Goenka, Managing Director, Mahindra and Mahindra Ltd elaborated: “The changes facing the automotive industry globally are triggered by the accelerated rise of new technologies, sustainability policies and new models of urban shared mobility. Given these changes, we see the need to anticipate new market trends, explore alternatives and look for ways to collaborate even as we compete and build powerful synergies that will allow rapid exploitation of the exciting new opportunities. Today’s announcement builds on the foundation laid through our past partnership with Ford and will open opportunities for both of us.”

mahindra tuv300 vs ford ecosport

Currently both car makers only have competition in the UV segment

Ford was among the first global automakers to enter India in 1995 but the association with Mahindra is a deep one. If you turn back the clocks, Ford India Private Limited began production in 1926 as a subsidiary of the Ford Motor Company of Canada, but was shut down in 1954 as the company was making a big loss. Finally in 1995, Ford re-entered the market in as Mahindra Ford India Limited (MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited. It was in 1998 that the company increased its interest in the JV, which is when we saw Ford India take form and now with this announcement, it seems like life has come a full circle, or is history repeating itself?

# Mahindra# Ford Motors# Ford-Mahindra# Auto Industry# Feature

Related News

Mahindra Scorpio-N Facelift Spied Testing
1 min read
Mahindra Scorpio-N Facelift Spied Testing
Bolero Loved For Its Simplicity And Reliability: Mahindra Auto CEO
1 min read
Bolero Loved For Its Simplicity And Reliability: Mahindra Auto CEO
Auto Sales September 2025: Tata Motors Jumps To No. 2; Maruti Domestic Sales Down Year-On-Year; Hyundai Reports Flat Sales
6 mins read
Auto Sales September 2025: Tata Motors Jumps To No. 2; Maruti Domestic Sales Down Year-On-Year; Hyundai Reports Flat Sales
Tata Motors Snatches Second Place In Passenger Vehicle Retails In September 2025
2 mins read
Tata Motors Snatches Second Place In Passenger Vehicle Retails In September 2025
Mahindra BE 6 Batman Edition: Production To Be More Than Tripled To 999 Units
1 min read
Mahindra BE 6 Batman Edition: Production To Be More Than Tripled To 999 Units

Popular Mahindra Models

  • Mahindra XUV 3XO
    Mahindra
    XUV 3XO
    Ex-showroom Price
    ₹ 7.28 - 14.4 Lakh
  • Mahindra Scorpio Classic
    Mahindra
    Scorpio Classic
    Ex-showroom Price
    ₹ 12.98 - 16.7 Lakh
  • Mahindra Scorpio-N
    Mahindra
    Scorpio-N
    Ex-showroom Price
    ₹ 13.2 - 24.17 Lakh
  • Mahindra Bolero Pik-Up
    Mahindra
    Bolero Pik-Up
    Ex-showroom Price
    ₹ 9.28 - 13.18 Lakh
  • Mahindra Bolero Neo
    Mahindra
    Bolero Neo
    Ex-showroom Price
    ₹ 8.49 - 9.99 Lakh
  • Mahindra Bolero
    Mahindra
    Bolero
    Ex-showroom Price
    ₹ 7.99 - 9.69 Lakh
  • Mahindra XUV700
    Mahindra
    XUV700
    Ex-showroom Price
    ₹ 13.66 - 25.19 Lakh
  • Mahindra XUV400
    Mahindra
    XUV400
    Ex-showroom Price
    ₹ 17.97 - 20.52 Lakh
  • Mahindra Bolero Neo Plus
    Mahindra
    Bolero Neo Plus
    Ex-showroom Price
    ₹ 10.77 - 11.8 Lakh
  • Mahindra Bolero Big Pik-Up
    Mahindra
    Bolero Big Pik-Up
    Ex-showroom Price
    ₹ 9.87 - 10.17 Lakh
  • Mahindra Bolero Camper
    Mahindra
    Bolero Camper
    Ex-showroom Price
    ₹ 9.96 - 12.51 Lakh
  • Mahindra Marazzo
    Mahindra
    Marazzo
    Ex-showroom Price
    ₹ 14.06 Lakh - 2.14 Crore
  • Mahindra Thar
    Mahindra
    Thar
    Ex-showroom Price
    ₹ 9.99 - 16.99 Lakh
  • Mahindra Thar Roxx
    Mahindra
    Thar Roxx
    Ex-showroom Price
    ₹ 12.25 - 22.06 Lakh
  • Mahindra BE 6e
    Mahindra
    BE 6e
    Ex-showroom Price
    ₹ 18.9 - 28.54 Lakh
  • Mahindra XEV 9e
    Mahindra
    XEV 9e
    Ex-showroom Price
    ₹ 21.9 - 32 Lakh

Latest Cars

  • Skoda Octavia RS
    Skoda
    Octavia RS
    Ex-showroom Price
    ₹ 49.99 Lakh
  • Maserati MCPura
    Maserati
    MCPura
    Ex-showroom Price
    ₹ 4.12 - 5.12 Crore
  • Mahindra Bolero Neo
    Mahindra
    Bolero Neo
    Ex-showroom Price
    ₹ 8.49 - 9.99 Lakh
  • Mahindra Bolero
    Mahindra
    Bolero
    Ex-showroom Price
    ₹ 7.99 - 9.69 Lakh
  • Mahindra Thar
    Mahindra
    Thar
    Ex-showroom Price
    ₹ 9.99 - 16.99 Lakh
  • Citroen Aircross X
    Citroen
    Aircross X
    Ex-showroom Price
    ₹ 8.29 - 13.69 Lakh
  • Maruti Suzuki Victoris
    Maruti Suzuki
    Victoris
    Ex-showroom Price
    ₹ 11.93 - 23.19 Lakh
  • VinFast VF7
    VinFast
    VF7
    Ex-showroom Price
    ₹ 24.23 - 29.57 Lakh
  • VinFast VF6
    VinFast
    VF6
    Ex-showroom Price
    ₹ 19.13 - 21.22 Lakh
  • Citroen Basalt X
    Citroen
    Basalt X
    Ex-showroom Price
    ₹ 7.95 - 13.11 Lakh
Explore Other Topics
Trending NewsCar NewsElectric Car NewsBike NewsComparisonsMotorsportsUpcoming Car News

Trending News

  • India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
    2 mins read
    India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
  • New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
    2 mins read
    New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
  • Mahindra Scorpio-N Facelift Spied Testing
    1 min read
    Mahindra Scorpio-N Facelift Spied Testing
  • Ferrari SC40 One-Off Supercar Unveiled As Tribute To Iconic F40
    1 min read
    Ferrari SC40 One-Off Supercar Unveiled As Tribute To Iconic F40
  • TVS Apache RTX vs KTM 250 Adventure vs Suzuki V-Strom SX: Specifications, Features, Prices Compared
    5 mins read
    TVS Apache RTX vs KTM 250 Adventure vs Suzuki V-Strom SX: Specifications, Features, Prices Compared
  • 2025 India Bike Week Rescheduled: New Dates To Be Announced Soon
    2 mins read
    2025 India Bike Week Rescheduled: New Dates To Be Announced Soon
  • Skoda Octavia RS Launched In India At Rs 49.99 Lakh
    2 mins read
    Skoda Octavia RS Launched In India At Rs 49.99 Lakh
  • Toyota Urban Cruiser Hyryder Aero Edition Launched; Offers Accessory Kit For All Variants
    1 min read
    Toyota Urban Cruiser Hyryder Aero Edition Launched; Offers Accessory Kit For All Variants
  • Kia Carens Clavis EV Line-Up Expanded To 6 Variants; New HTX E & HTX E (ER) Trims Added
    1 min read
    Kia Carens Clavis EV Line-Up Expanded To 6 Variants; New HTX E & HTX E (ER) Trims Added

Latest News

  • NewsNews
  • Expert ReviewExpert Review
View All
  • India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
    Bilal Firfiray | Oct 20, 2025
    India-bound New Audi Q3 Scores 5 Stars In Euro NCAP
    Set to arrive in India next year, the new-gen Audi Q3 has managed to score a full five stars in the European NCAP crash tests.
    2 mins
  • New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
    car&bike Team | Oct 20, 2025
    New Hyundai Venue N-Line Spied Undisguised Ahead Of Launch
    The N-Line gets sportier design updates replete with new bumpers, twin-tip exhaust, sportier alloys and a roof spoiler.
    2 mins
  • Mahindra Scorpio-N Facelift Spied Testing
    car&bike Team | Oct 19, 2025
    Mahindra Scorpio-N Facelift Spied Testing
    The Scorpio-N has been on sale in India since mid-2022 with the facelift likely to arrive sometime in the second half of 2026.
    1 min
  • Ferrari SC40 One-Off Supercar Unveiled As Tribute To Iconic F40
    Jaiveer Mehra | Oct 19, 2025
    Ferrari SC40 One-Off Supercar Unveiled As Tribute To Iconic F40
    One-off Special Projects creations draws design inspiration from the F40 including a more squared off design and fixed rear wing.
    1 min
  • TVS Apache RTX vs KTM 250 Adventure vs Suzuki V-Strom SX: Specifications, Features, Prices Compared
    Jafar Rizvi | Oct 18, 2025
    TVS Apache RTX vs KTM 250 Adventure vs Suzuki V-Strom SX: Specifications, Features, Prices Compared
    The Apache RTX gets into the ring with the KTM 250 ADV and the Suzuki V-Strom SX. How does the RTX go up against the two on paper? Let’s find out.
    5 mins
  • 2025 India Bike Week Rescheduled: New Dates To Be Announced Soon
    car&bike Team | Oct 17, 2025
    2025 India Bike Week Rescheduled: New Dates To Be Announced Soon
    The 2025 edition of IBW, earlier planned for December 12-13, will now be held on new dates to be announced in the coming days.
    2 mins
  • TVS Apache RTX First Ride Review: Tech-Packed & Adventure Ready
    Preetam Bora | Oct 19, 2025
    TVS Apache RTX First Ride Review: Tech-Packed & Adventure Ready
    TVS enters the growing adventure touring segment with the new Apache RTX with an attractive starting price of ₹ 1.99 Lakh (Ex-showroom). Is it worth considering? Read on, to find out.
    8 mins
  • Eurogrip Tread Talks 2025: Tyre Tales
    Janak Sorap | Oct 17, 2025
    Eurogrip Tread Talks 2025: Tyre Tales
    A factory tour on what goes into making two-wheeler tyres at Eurogrip’s Madurai plant, followed by a scenic ride to Kodaikanal.
    4 mins
  • Royal Enfield Guerrilla 450 Vs Bajaj Dominar 400 Comparison Review
    Preetam Bora | Oct 10, 2025
    Royal Enfield Guerrilla 450 Vs Bajaj Dominar 400 Comparison Review
    Roadster or sport tourer? And to answer that question we have the Royal Enfield Guerrilla 450 in a head-to-head comparison with the 2025 Bajaj Dominar 400.
    1 min
  • Tata Harrier EV Road Test: Big, Bold, and Brilliantly Electric
    Bilal Firfiray | Oct 8, 2025
    Tata Harrier EV Road Test: Big, Bold, and Brilliantly Electric
    We test the new Tata Harrier EV to find out how far it can really go. Real-world range, driving impressions, features, verdict, and everything else. We got you covered.
    5 mins
  • Porsche Macan EV Review: Sharper, Faster, More Serious
    Bilal Firfiray | Oct 3, 2025
    Porsche Macan EV Review: Sharper, Faster, More Serious
    When it comes to making EVs, Porsche knows a thing or two. So when the Macan EV become electric-only in its second-gen, how much of the iconic Porsche DNA does it retain?
    6 mins
  • Home
  • News
  • Cars
  • Mahindra and Ford Enter Alliance For Product Development