Mercedes-Benz India to Hike Prices From September 1, 2014

Mercedes-Benz India has announced that it will introduce an upward revision of the price of its models, which will come in to effect from 1st September, 2014. To vary across the company's Indian model range, the quantum of the price hike would be up to 2.5%. The company cited rising input costs along with continued high exchange rate as the reason behind the hike.

Mr Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, said, "Mercedes-Benz continues to offer 'top of the line' products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers."

He further explained, "Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like 'Flexinomics', 'STAR Agility, STAR Lease' and 'STAR Supersonic' loan approvals etc. are all tailor made for our customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer's overall ownership experience."

The company is of the belief that the myriad of customised offerings will ensure that its customers derive maximum value out of their car with a reassurance that the cost of ownership over the lifecycle of their Mercedes-Benz is second to none in the comparative domain.