Nissan Taps Into Social Networking For New Shared Car Ownership Scheme

The new generation of the Nissan Micra was unveiled at the 2016 Paris Motor Show and well, yes, we were a bit taken aback when we were told that this new-gen car will not be making it to India any time soon. However, the rest of the world can't wait to get a piece of it and to make it even more alluring, Nissan announced a new digital-first shared car ownership service called Nissan Intelligent Get and Go Micra. The service was revealed by Nissan Chairman and CEO Carlos Ghosn at the Web Summit in Lisbon, Portugal.

The service will give people a chance to part-own the new-generation Nissan Micra. The Japanese car maker will take to social networking to achieve this goal. It will be able to profile-match consumers to form next-generation car sharing communities through a 100 percent digital experience.

The service will be initially launched in Paris later this year and well, that doesn't come as a surprise considering that the new-gen Micra will be produced at the company's Flins plant. The cars for this service are expected on the road by April 2017. The service will use social profiling and geo-localisation technology which will run the algorithm to match compatible owners with complementary driving needs thus creating a shared ownership community. With bespoke monthly invoicing based on car usage, the members will be able to pay only for the usage of this service.

The Nissan Intelligent Get and Go Micra service uses the new Nissan Micra Acenta 0.9O MT with Bose Personal Audio, and will include insurance, servicing, access to the online matching tool, smartphone app and in-car technology. Communities will need to agree upon an annual mileage limit of 15,000 km.

"We are moving toward a future where car usage may be more flexible, social and shared. At Nissan, we're pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership. And there is no better vehicle to launch this program than the all-new Micra, which embodies the vision of Nissan Intelligent Mobility." Said, Carlos Ghosn.