Polaris Reports 31 Per Cent Increase In Q1 Sales Of Indian Motorcycle

Indian Motorcycle's parent company Polaris Industries has reported a strong start to 2021.

By Carandbike Team


1 mins read


Published on May 4, 2021

Follow us on



  • Polaris' motorcycle sales, including Indian Motorcycle see 31% increase
  • Motorcycle sales accounted for $165.6 million in Q1 2021 revenues
  • Polaris estimates 40 per cent lower inventory in dealerships

Polaris Industries includes both Indian Motorcycle and the three-wheeled motorcycle, Slingshot, within its 'motorcycles' segment, and for the first three months of 2021 (January to March, 2021), the company reports a 31 per cent increase in motorcycle sales revenue. Motorcycle sales, including parts and accessories, accounted for $165.6 million in revenue, up from $126.6 million during the same quarter of 2020. The motorcycle segment had a gross profit of $8 million compared to a loss of $1 million in the first quarter of 2020.

Also Read: Indian Motorcycle To Launch New Indian Chief Line-Up In India


The 2021 Indian Chief line-up will be launched in India as well

In North America, Polaris reported an increase in Indian Motorcycle sales of 60 per cent in Q1 of 2021. And the good news is also that, the mid-to-heavyweight motorcycle segment where Indian Motorcycle has its bikes in, posted growth of only in the mid-30 per cent levels, compared to Indian Motorcycles' over 60 per cent growth in the home market and Canada. While the first quarter numbers are positive, there are some concerns going forward to keep the momentum going. Dealer inventory levels are below optimum levels, and the company estimates a 40 per cent reduction in inventory levels, compared to the first quarter of 2020, as supply chain constraints and logistical issues limit manufacturing.

Also Read: Indian Motorcycle Files Trademark For 'Scout Rogue' Name


Indian Motorcycle operates in the mid-to-heavyweight motorcycle space. North America is the brand's strongest market

According to Polaris, the company is trying to off-set supply chain delays by adjusting manufacturing capacity and altering logistics to optimize the flow of parts. However, the company expects dealer inventory returning to targeted levels only by 2022. Full year 2021 sales are expected to be up 18 per cent to 21 per cent over the previous year

Stay updated with automotive news and reviews right at your fingertips through carandbike.com's WhatsApp Channel.

Great Deals on Used Cars

View All Used Cars

Popular Indian Models

Upcoming Cars

Upcoming Bikes

Explore More