Steelbird Group India has hired internationally renowned helmet designer and former Dainese R&D Director Massimo Varese to spearhead Steelbird's helmet production in India. Varese has been associated with several reputable brands in Europe and has over 25 years of experience in production. Massimo Varese has been associated with Italian brands such as Dainese S. p.A. as R&D Director, Mavet s.r.l. as CEO, AGV S.p.A. as R&D Director, and held key positions in several other brands, in operations, production and R&D roles.
"I am delighted to welcome Mr. Massimo Varese into the Steelbird Family. The appointment of Massimo Varese who comes with such a rich experience will be responsible for expansion of Steelbird helmet's portfolio including design, development and production for domestic as well as global market .The appointment of Massimo Varese will open up new vistas for the Indian helmet brand to take off for global journey with his strong and fresh ideas," said Rajeev Kapur, MD, Steelbird Group.
"This is a great opportunity for me to apply my talent and expertise in the industry which is close to my heart. I am extremely excited to join Steelbird Helmet and to serve Asia's largest helmet industry i.e. India," said Massimo Varese.
(Steelbird may be looking at developing a completely new line of premium helmets for both the domestic and global markets)
Varese's joining Steelbird may be the beginning of a new era for the Indian helmet manufacturer. With the world's largest two-wheeler market to cater to, as well as growing a global footprint, Steelbird may be increasingly looking at embarking on to newer global markets, and that is primarily what Varese will possibly be tasked with. At the same time, Steelbird may be looking at launching a premium and world class range of helmets to meet not just the domestic market demand, but also to foray into emerging and even developed markets.
