VW Puts Ducati Sale On Hold After Trade Unions Resistance, Internal Rifts

- There's resistance from trade unions and internal rifts on strategy
- Ducati is wholly controlled by Audi, which is at odds with VW
- Labour leaders at VW have strongly opposed a sale regardless of price
German carmaker Volkswagen has put the 1.5 billion-euro ($1.8 billion) sale of Ducati motorcycles on hold after resistance from German trade unions and internal rifts on strategy, sources familiar with the matter told Reuters. Ducati is wholly controlled by VW's luxury brand Audi, which is at odds with the parent over strategy, and a decision to sell the 91-year old business, which is based in the Borgo Panigale district of the northern Italian city of Bologna, needs to be approved by VW's supervisory board.
Labour leaders at VW, who hold half the seats on the 20-member board, have strongly opposed a sale regardless of price.
VW has told five bidders to hold off making binding bids for Ducati, which it put up for sale in April to help raise cash to fund a strategic overhaul following the emissions scandal at Europe's largest automaker, the sources said.
The bidders, some of whom expressed astonishment and anger at the way the process had been handled, were ready to pay about 1.5 billion euros for Ducati, the sources said.
VW, Audi and union representatives declined to comment.
Italy's Benetton family, U.S. automotive firm Polaris Industries and Ducati's former owner Investindustrial made it to the last stage of an auction in July, along with private equity funds Bain Capital and PAI Partners.
The bids valued the business at 1.3 billion to 1.5 billion euros, representing a multiple of more than 13 times Ducati's core earnings of about 100 million euros.
The auction had been expected to wrap up later this year with binding bids due in October, one of the sources said. "At this stage it is highly unlikely that negotiations will be resumed this year," one of the sources said, adding bidders were growing impatient. "There are still differences between VW and Audi that need to be resolved and the unions are far from backing the sale," he said.
A source close to Audi said a reshuffle of VW's top management board, which swapped four out of seven executives, had slowed the sales process in July, undermining management's ability to press ahead with the planned divestment.
Another source close to VW said no decision could be taken unless all the parties involved sat down and talked, but no meeting had been scheduled with VW, Audi, the German unions and possibly the Porsche-Piech family, which owns a majority stake in Audi's parent VW.
This source said Audi was well aware that bidders were getting nervous, but stressed the need for consensus before the sale process could be resumed.
VW is due to hold a board meeting on Sept. 29 although any decision on Ducati's sale is seen as unlikely, another said. VW's head of strategy, Thomas Sedran, told Reuters last month that the German group was in no hurry to find a new owner for Ducati as it was more focused on its multi-billion-euro shift toward electric vehicles and transport services than a divestment.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Latest News
Jaiveer Mehra | Jan 1, 2026New Kia Seltos India Launch Tomorrow: Here’s What You Should KnowThe second-gen Seltos has grown in size, promising improved interior space while remaining a tech-laden package.1 min read
Preetam Bora | Jan 1, 2026Opinion: 2025 – The Year Of the Mid-Size Motorcycle Boom In IndiaThe mid-size motorcycle segment, encompassing 250-500 cc, truly came into its own in 2025. But will it be sustained going forward with increased GST rates?1 min read
Jaiveer Mehra | Dec 31, 2025Hyundai Creta Sales Cross 2 Lakh Units In CY2025Carmaker said the Creta diesel still accounts for over 40 per cent of all units sold, while the share of first time buyers stands at over 30 per cent.1 min read
Carandbike Team | Dec 30, 2025Hyundai Aura, Nios-Based Prime SD & Prime HB Taxis Launched In IndiaCarmaker rebrands fleet models under the Hyundai Prime brand rather than as separate variants of its passenger car range, as it previously did with the Xcent1 min read
car&bike Team | Dec 30, 2025VinFast's V-Green Partners With Hindustan Petroleum To Setup EV Charging StationsV-Green is owned by Pham Nhat Vuong, Chairman of Vingroup Corporation and founder of VinFast.1 min read
Jafar Rizvi | Dec 30, 20252026 Kawasaki Versys 650, Vulcan S, Z650RS Launched: Now E20 CompatibleKawasaki has updated its 650cc range of motorcycles with E20 fuel compatibility and is offering new paint schemes.1 min read
Preetam Bora | Dec 30, 2025TVS Orbiter Review: Real-World Performance and Range TestedThe TVS Orbiter is a promising electric scooter promising decent range, practicality and pricing. But is there any reason to avoid it? We spent a few days getting to know it better.9 mins read
Jafar Rizvi | Dec 24, 2025MG Windsor EV 38 kWh Long-Term Report: IntroductionThe Windsor EV has joined our garage, and before it settles into daily duty, I took it out to get a sense of what living with an electric car is like.4 mins read
Seshan Vijayraghvan | Dec 23, 20252026 Kia Seltos Review: Formula Is Spot On, But Is The Timing Right?The 2nd-gen Kia Seltos has arrived, but it has the challenge of facing strong rivals like the Victoris and Sierra. The question is simple - Does it still have what it takes?9 mins read
car&bike Team | Dec 26, 2025Tata Punch EV Long-Term Second Report: Highway Performance, Pros & ConsAfter a week of living with the Tata Punch EV Long Range—including a proper Mumbai-Nashik highway test—we've learned what this little electric SUV is really made of.1 min read
Seshan Vijayraghvan | Dec 22, 20252026 Tata Harrier & Safari 1.5 Hyperion Review: By The Power Of Petrol!The new Tata Harrier and Safari petrol packs a new 1.5-litre TGDI Hyperion engine, but is it an ideal alternative to the diesel version?7 mins read























































































































