Audi recently announced that it will feature in the upcoming film adaptation of the book 'Fifty Shades of Grey'. The series of novels sees Audi vehicles as the choice of transportation for the lead characters - Christian Grey and Anastasia Steele, consequently, 'making the brand a natural fit for this cultural phenomenon's film adaptation'.
Giovanni Perosino, Head of Marketing Communication, AUDI AG, said, "We are happy to continue our strong partnership with the film industry with this highly-anticipated project, especially after already being part of the bestselling novel."
Loren Angelo, Director of Marketing, Audi of America, further added, "It was a natural fit for Audi to be a part of 'Fifty Shades of Grey' as it's brought to life in theaters. Audi is a brand that symbolizes performance, technology and modern design. The natural inclusion of our hottest models in this series illustrates how Audi has become truly synonymous with sophisticated luxury."
The following Audi cars will feature in the film:
a. 2014 Audi R8 V10 Spyder quattro S tronic 5.2L
b. 2013 Audi S8 quattro Tiptronic 4.0L TFSI
c. 2012 Audi Q7 3.0L TDI quattro Tiptronic
d. 2013 Audi S7 quattro S tronic 4.0L TFSI
e. 2014 Audi A3 S tronic TFSI 1.8L 4-cylinder (EU specification)
