CEAT Launches New SecuraDrive Range Of Tyres For Compact SUVs

CEAT Tyres has announced the launch of its new range of premium tyres for compact SUVs. Christened the SecuraDrive SUV, the new tyre range will cater to the fast-growing compact SUV segment, which already has popular offerings like Hyundai Creta and Seltos, and will soon see the arrival of the Skoda Kushaq and the Volkswagen Taigun as well. The tyre range will initially be available exclusively at all CEAT Shoppes and subsequently at dealers in key markets across the country.

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Commenting on the launch of the new SecuraDrive SUV tyre range, Amit Tolani, CMO - CEAT Tyres, said, "The compact SUV segment has seen exceptional growth of over 50 per cent in the last five years and is expected to grow at a CAGR of 20 per cent in the next 3-4 years. We saw the potential and the need to cater to this segment with a specialised tyre range, that provides an optimum combination of comfort and performance. We are confident that the SecuraDrive SUV range of tyres will provide the best-in-class riding experience in the segment."

CEAT says that the compact SUV segment has seen exceptional growth of over 50 per cent in the last five years

CEAT claims that the new tyres have been designed to offer superior performance on city roads and highways. The company has used what it calls an innovative 3D Groove wall technology, which, the company says, aids in achieving good steering control and cornering stability. While the fluidic sipe design on the pattern helps with aquaplaning and provides superior braking, CEAT's Cactus algorithm used for tread pitch design is claimed to make it less noisy.

The CEAT Securavdrive SUV tyres will be available in these five sizes - 205/60R16; 215/65R16; 215/55R17; 215/60R17; 235/65R17.