Honda Now in Multi Brand Used Two Wheeler Business With Shriram Automall

Honda Motorcycles & Scooters India Pvt. Ltd, today, announced an exclusive tie-up with Shriram Automall India Limited (SAMIL) to sell pre-owned two-wheelers in the Indian market. Both the companies aim to organise the used two-wheeler market of the country.

Honda had earlier initiated the concept of certified pre-owned outlets under the brand name of 'Best Deal'. Interestingly, the company, today, has over 60 Best Deal outlets in 11 different states of India. While the Best Deal outlets would concentrate on Honda two wheelers, the used non-Honda two wheelers will, now, be resold to the market via Shriram Automall. The company believes that the new tie-up would offer a trustworthy solution for transactions of pre-owned two wheelers. Honda outlets will be one point contact for customers.

"The existing Best Deal shall be able to exchange the old Honda vehicle & deliver that to a used vehicle buyer with refurbishment & certification. At the same time, the tie-up with Shriram Auto Mall will bring in a unique pre-position for non-Honda vehicles replaced against new Honda vehicles. Bidding process for such used Non-Honda vehicles will be conducted by Shriram Auto Mall with proper documentation & at fair pricing.", the company said in a statement.

The company also says that using methodical process of valuation for the used two-wheelers, the sellers will get the maximum value for their old two wheeler and buyers will have multiple purchase options. Also, customers can conduct inspection of vehicles prior to the physical bidding process.

Speaking about this, Mr Y.S. Guleria, Vice President, Sales and Marketing, HMSI, said, "We are proud that Honda has been at the forefront of ushering in this landmark initiative that would endow benefits like trust and assurance of transparent dealing for all stakeholders. Currently the contribution of pre-owned two-wheeler market is estimated to be 15% of overall sales, but the potential is immense. At present, the industry lacks an organised and reliable structure. Through this tie-up we aim to bridge this gap."

Mr. Sameer Malhotra, CEO of SAMIL,said, "We are delighted to announce our exclusive tie-up with Honda to create an organized market for pre-owned 2 wheelers. With our successful pilot, we are optimistic about the fast growth within very first year of this tie up. Customer convenience, hassle-free transactions, on ground events for physical bidding apart from Online Bidding, Private Treaty and One Stop Classified Kiosks will surely create a huge pull."

SAMIL will organize regular events and online bidding platform, specifically catered to selling pre-owned 2 wheelers of HMSI through multiple platforms dedicated to the business ensuring national reach.