Honda Motorcycles Unveils New Branding For Flagship, Electric Range

Honda Motorcycles has announced new logos for its flagship and all-electric motorcycle ranges starting from 2026. The new logos mean that Honda’s two-wheeler range will feature three distinct logos based on their positioning and powertrain choice.

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New Monochromatic Honda Flagship Wing Logo

The existing ‘Red Wing’ logo is set to soldier on as the Product Mark for its internal combustion family, though the motorcycles themselves are set to feature two different logos. While a majority of the brand’s offerings will retain the Product Mark as the Product Emblem, going forward, the brand’s flagship models, such as the Fireblade, GoldWing and Rebel 1100 will get a new silver on black ‘Honda Flagship Wing’ logo.

The Honda V3R 900 E-Compressor prototype unveiled at EICMA 2025 featured the new Flagship Wing logo.

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Replacing the current Silver Wing on a red background, the new logo will feature the silver wing on a black background. Honda says that the new logo will create ‘harmony with a wide variety of models and body colours’ and use recycled acrylic resin in its manufacturing. The new Honda Flagship Wing logo made its first public appearance on the brand’s V3R900 E-Compressor Prototype that was unveiled at EICMA 2025.

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Honda Wordmark As Logo For EVs

Honda, in the past year, marked its first foray into the electric two-wheeler space both in India and internationally. The company unveiled the new WN7 electric motorcycle in global markets, while in India, the brand launched the new Activa e and QC1 electric scooters. Now with plans to further expand in the EV space, the company has announced a new product mark and emblem that will feature on all EV-related press packages and the EVs themselves.

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Starting with the new WN7, all electric Honda two-wheelers will feature a new wordmark logo.

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Going forward, the brand’s EV division will use a simple ‘Honda’ wordmark as its new logo. The company says that the brand will appear on its electric two-wheelers as well as dealerships, starting with the WN7 and will also feature in the company’s motorsport activities.