Hyundai Great India Drive: Journey Towards A Better Future
- Hyundai has recently launched its Beyond Mobility Corporate Campaign
- This is in line with company's vision of 'Progress for Humanity'
- The brand aims to go carbon neutral by 2045
Korean car maker Hyundai conceptualized the 'Great India Drive' half a decade ago to capture unique stories across India of people and places that have played a strong role in India's Journey of Progress. The thought has been to showcase those who have been contributing towards development of a brighter and better nation for our future generations. The 5th chapter of the drive got flagged-off from company's brand-new corporate headquarters in Gurugram recently. This chapter would focus on some key aspects of today's times - Intelligent technology, Sustainability and Innovation. The focus areas within these would be Healthcare, Community Development, Road Safety, Education and Environment.
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A summary of Hyundai's Beyond Mobility campaign.
All the topics mentioned above find resonance with the recently launched Hyundai Corporate Campaign – Beyond Mobility. While the idea is to give a more tech-laden experience to the consumers through the cars that the brand makes, it also aims to do it in a way that that doesn't cause harm to the environment. Talking about Intelligent technology, Hyundai offers advanced connected solutions with Bluelink that is available on 8 models in India, with up to 60+ connected features on certain models. The demand of such cars is only increasing with more customers lapping them up than before.
Hyundai offers connected solutions with Bluelink on 8 models in India, including the Alcazar.
Hyundai is constantly innovating as it moves along. Be it the list of features on its cars, the choice of transmissions or even how vehicles are sold everything is progressing. The Click to Buy end to end car buying platform for example is getting great traction from the customers, largely due to its ease of use and convenience. Hyundai Mobility Membership is another such initiative where the brand is offering lifestyle solutions to customers and trying to make their journey with its cars memorable.
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The Ioniq 5 will be one of many EVs to be launched by Hyundai in India in coming years.
According to S. S. Kim, MD & CEO, Hyundai Motor India Ltd, Hyundai's endeavour is to connect people with quality time by introducing innovating solutions built on these three pillars of Intelligent Technology, Sustainability and Innovation. He says, “As a customer centric organization, we aim to elevate customer interactions with our brand, not just in the realms of mobility but create experiences that are beyond what is conventional."
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Hyundai is extending its environment friendly efforts Beyond across manufacturing, network and even beyond to the larger good of the society. In line with company's vision of 'Progress for Humanity', Hyundai Motor India Foundation has also initiated programs focused on community development and sustainability. At the flag-off ceremony of Great India Drive 5.0, Hyundai Motor India also shared the MoU for a pond restoration project with Gurugram city administration. The company will undertake the development of 3 ponds in the city which will have potential to recharge 93 million litres of ground water annually.
An impressive 89% of the Hyundai's Chennai plant's reliance is on renewable forms of energy.
The company's manufacturing facility at Chennai is almost self-sustainable in terms of its reliance on water. 100% rainwater harvesting is practiced here with 6 ponds providing a total water storage capacity of 3.35 lakh kilo liters. The brand is targeting zero external water dependency by 2025. In addition to that, 89% of the plant's reliance is on renewable forms of energy. Even at the dealer network initiatives like dry wash program, usage of LED lights and harnessing renewable energy are playing their part in achieving sustainability goals.
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At the new corporate headquarters in Gurugram built up on an area of over 28 000 square meters, the brand has practised some praiseworthy environment practices. The building has a unique 400 square meter green wall with live plants and 50 kW solar roof top panels harnessing renewable energy. 14 EV charging units have also been installed here of which 3 are DC fast charging and 11 are AC normal charging.
Hyundai's new corporate headquarters in Gurugram has some praiseworthy environment practices.
The brand has also announced the commencement of a unique town hall project with a road safety campaign message of 'Dhyan Do', which emphasizes on road safety and self-healthcare of public/private transport drivers. The initiatives, according to Hyundai will help create more opportunities for people and communities and be part of the shift towards a more sustainable way of being. The company says it is working in line with Prime Minister's commitment of achieving zero carbon neutrality by 2070 and aims to play a positive role in that.