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Jaguar Land Rover Inaugurates Wholly-Owned Facility in Brazil

The GBP 240 million plant is not only the company's first wholly-owned overseas facility and but also the first UK automotive facility in Latin America.
Kritika Sethi
Kritika Sethi
1 min read
Jun 15, 2016, 02:42 PM
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Jaguar Land Rover Inaugurates Wholly-Owned Facility in Brazil
Key Highlights
  • It is the JLR's first wholly-owned overseas facility
  • Range Rover Evoque and Land Rover Discovery Sport will be produced here
  • JLR currently has facilities in UK, China, India, and Brazil

Jaguar Land Rover inaugurated its manufacturing facility in Brazil. The GBP 240 million plant is not only the company's first wholly-owned overseas facility and but also the first UK automotive facility in Latin America. Out of the British carmaker's current line-up, the Range Rover Evoque and the Land Rover Discovery Sport will be produced at the new facility located in Itatiaia, near Rio de Janeiro.

jaguar land rover brazil 827x510

(Jaguar Land Rover Brazil)

Wolfgang Stadler, Executive Director, Manufacturing, Jaguar Land Rover, said, "The opening of Jaguar Land Rover's new world-class facility in Brazil marks the latest exciting milestone in our global expansion. Land Rover is already Brazil's market-leader for mid-sized premium SUVs, accounting for more than 30% of all sales in that segment. The Range Rover Evoque and the Land Rover Discovery Sport will now be manufactured for the first time in Latin America, building on their existing popularity with customers in Brazil."

Other than the cutting-edge manufacturing technologies, JLR's new factory in Brazil also includes rainwater collection. It also incorporates the company's first overseas Education Business Partnership Centre which will provide a range of classroom activities for up to 12,000 local children each year.

jaguar land rover brazil 827x510

(Range Rover Evoque and the Land Rover Discovery Sport will be manufactured in Brazil)

Jaguar Land Rover currently has manufacturing and assembly facilities in UK, China, India, and Brazil. The company also confirmed a new factory in Slovakia last year with the first cars expected to come off the production line in late 2018.

# Jaguar Land Rover# Brazil# Jaguar Land Rover Brazil# Auto Industry

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