Jaguar Land Rover 'Sayer' Steering Wheel Concept

- Named after Malcolm Sayer, designer of the Jaguar C-Type, D-Type & E-Type
- Showcases future of mobility and technology for future autonomous cars
- Sayer steering wheel can be used as an Artificial Intelligence netwok
Jaguar Land Rover has showcased a new steering wheel concept that it says can define how we as humans see future mobility in the next few decades. Showcased at a technical fest at Central St Martins, University of the Arts London, the steering wheel concept, christened 'Sayer' is named after Malcolm Sayer, who worked for Jaguar between 1951 and 1970. Malcolm Sayer is credited with designing the C-Type, D-type, E-Type, XK13 and the XJS. The Sayer steering wheel concept will be a detachable steering wheel concept that you can take home and use as an artificial intelligence 'companion' too.
Also Read: Jaguar E-Pace First Look
In the future, when you will be either able to own a car individually or share a car with others in your community, the Sayer steering wheel is essentially intended to be the only part of the car that you own yourself. The steering wheel concept will be able to sync to your or the community car and give you a personalised experience as per pre-determined preferences. Looking more like a sculpture or a piece of modern art, the Sayer concept showcases the clean designs in the interior cabin that future cars are expected to have and some cars currently are already moving to.
Also Read: Range Rover Velar First Drive
The Sayer steering wheel can actually be told what time you as an individual have to be at a particular location to which it can decide when to wake you up, when to call the car to your doorstep and even what type of car to call if it is a part of a community network. The Sayer steering wheel can also inform the driver about automated or manual driving sections of the car depending on traffic and other situations. Although this tech is still a while away, the fact that automakers are seriously taking the possibilities of community owned cars and developing tech to support them is commendable.
Latest News
Jaiveer Mehra | Jul 18, 2026Ferrari Amalfi Spider Launched In India At Rs 4.60 CroreDrop-top variant of Ferrari’s entry 2+ Grand Tourer costs a little more than Rs 50 lakh more than the Coupe.2 mins read
car&bike Team | Jul 17, 2026New CAFE 3 Draft Brings Revised Fuel Consumption Variables, Reduced Derogation Factor For Strong Hybrid & MoreThe latest CAFE 3 draft also opens the door for technologies such as engine start/stop, TPMS & 12/48V mild-hybrid tech to factored into fuel consumption.3 mins read
car&bike Team | Jul 17, 2026Consumer Court Orders Maruti Suzuki To Replace Grand Vitara Over E20-Related Damages; Carmaker To Escalate Matters In Higher CourtThe complainant had filed a complaint citing multiple cases of the vehicle developing technical issues due to repeated contamination in the fuel tank.1 min read
car&bike Team | Jul 16, 2026Studds Trooper Trail Flip-Up Helmet Launched in India at Rs 2,125Studds has expanded its Trooper helmet range with the new Trail edition, featuring fresh graphics and a new colour-shifting paint option.1 min read
car&bike Team | Jul 16, 20262027 Suzuki Hayabusa Receives Three New ColoursApart from the new liveries, the 2027 Hayabusa retains the same powertrain, electronics, and hardware.1 min read
car&bike Team | Jul 16, 2026Hero MotoCorp Enters Germany, Expands European Presence to Five MarketsHero MotoCorp has officially entered the German market, strengthening its European presence with the launch of the Euro 5+ compliant XPulse 200 4V range.1 min read
Shams Raza Naqvi | Jul 15, 2026Ferrari 849 Testarossa Spider Driven: Rs. 11.25 Crore Meets 1,000 bhpWe got behind the wheel of the most powerful convertible from Ferrari. What makes the 849 Testarossa Spider Special? We tell you.1 min read
Bilal Firfiray | Jul 12, 2026Tata Sierra EV Review: Reborn In The Electric AgeThe Tata Sierra EV isn’t drastically different from its ICE counterpart when it comes to design. But being the seventh electric offering from the Indian brand, it has gotten a few things right, and very few things wrong. But is it a compelling package to buy?5 mins read
Jafar Rizvi | Jul 13, 2026TVS Orbiter Long-Term Review (Report 1): Settling In Takes TimeFirst impressions weren't the strongest, but the Orbiter has made a mark in its first month in the car&bike garage.5 mins read
Seshan Vijayraghvan | Jul 7, 2026Tata Altroz Petrol DCA Long-Term Review: Intercity & Highway Driving ReportWe tested the Tata Altroz Petro DCA’s highway manners, intercity performance, and real-world fuel efficiency.1 min read
Seshan Vijayraghvan | Jun 29, 2026Renault Kiger vs Toyota Urban Cruiser Taisor: Which Underdog Deserves Your Money?Both the Kiger and the Taisor promise strong performance, solid features, comfortable cabins and everyday usability, all without breaking the bank. But which of these underrated subcompact SUVs deserves your money? Let's find out.1 min read
























































































































